Idaho liquor regulators deem 5 Wives Vodka offensive to residents. (AP)
Five Wives Vodka was named in bad taste and won't be stocked or special ordered at stores operated by the state of Idaho, regulators said.
The middle-shelf vodka is made by Ogden's Own Distillery in Utah, where the Mormon church is based. Its label carries the name and an image of five women, an apparent reference to polygamy, a practice abandoned by the church more than a century ago.
Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho's population.
is this not totally subjective, why would the State become involved at all... is this not thought police and perhaps the brand 'Mars' is too planetary and mundane for a chocolate bar... we need to stop it ;-)
that would be too easy... ;-) it is part of the Irish psyche to be awkward just for the sake of it.. Shaw said;- "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. ... Therefore all progress depends on the unreasonable man." lol.. but thank you :-)
That's totally incorrect. Actually, the OP was incorrect. Idaho did not "ban" the vodka; it just chose not to stock it in their retail stores. In Idaho, all liquor is sold through State-owned and run liquor stores, or stores they license. They can choose to carry whatever brands they want.
If your local liquor store chose not to sell Smirnoff or Grey Goose, would you make a fuss about it? I really don't see what the big deal is. Heck, I know plenty of liquor stores all over the country that won't stock Bitch or Frog's Piss wine. And yes....those are legitimate wine brands.
This is pretty silly. The entire thing is marketing gimmick that should be working very well.
Polygamy is in the Bible and was tolerated by God in more than one instance. While not idea, according to Jesus, it wasn't condemned by him either. I'm guessing that there is a religious motivation behind this decision and it doesn't seem to make much sense. It's best to fight real battles Christians.
Idaho is one of the 19 "control" states when it comes to beverage alcohol. That means that the state controls every aspect of the sales of alcohol.
For most of the control states, it's all about the money. Idaho has (obviously) taken a different stance.
I wouldn't get too fussed about their decisions. Other control states have made ones that are far worse. Coming from someone who spent 20+ years in the BevAl biz, I can tell you that Idaho is a flea on the butt of the alcohol elephant, so to speak.
Actually though they might want to look into two things: 1) Who owns the 5 wives booze plant... and 2) make sure that its not just a publicity stunt to sell more of it on a national or international sale due to its Prohibited status...
After all... there is not much around that does not have a Mormon dollar invested in it.. especially in the Salt Lake area... And since someone else just reminded us that Utah is a Alcohol Control State... that sort of marks this thing with a Big Red Flag in my book.