HP Revenue Sharing Deal Broken? Related Searches Ad Income not Shared!

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  1. Will Apse profile image90
    Will Apseposted 11 years ago

    I have a horrible feeling that this thread might be hastening the moment that HP announce that they cannot sustain a 60/40 revenue model in the era of mobile.

    1. sabrebIade profile image78
      sabrebIadeposted 11 years agoin reply to this

      You think that mass exodus after the first Panda hit was bad....
      It would be nothing compared to what happens it that occurs.

      1. SimeyC profile image83
        SimeyCposted 11 years agoin reply to this

        Sadly they may have no choice - is revenues are decreasing (thanks to mobile and recent changes Google made to the way adsense works) then they have no choice - I would imagine that all online article writing sites are facing the same choices:

        -reduce the share of revenues keep development the same
        -reduce development  keep share the same
        -do not development - this occurred at Webanswers  - they simply stopped working on it in a major way, just maintain where requried - they still earn from it but have moved on to develop elsewhere.

        There may be a mass exodus - but the grass isn't greener on the other side sadly....

        1. sabrebIade profile image78
          sabrebIadeposted 11 years agoin reply to this

          My blogs are doing pretty well since the last Google upheaval so the grass is pretty green over there.
          I like it here and I've been here for over six years and I plan on staying until the *end*.
          But traffic IS improving here for me and I think HP can still pull this off.
          So I dont see the *end* anytime soon.
          Either way, I'll do whatever I can to keep my end of this relationship going.

          1. SimeyC profile image83
            SimeyCposted 11 years agoin reply to this

            Agreed - same here. The 'grass is greener' meant other article sites...I always thought that HP should be a stepping stone towards fully owned blogs/sites and it may give some writers the impetus to concentrate more on their own content sites...which isn't necessarily a bad thing....

  2. psycheskinner profile image76
    psycheskinnerposted 11 years ago

    I am totally fine with reducing the share rather than have the stated share be misleading because some undisclosed income is unshared.

  3. Will Apse profile image90
    Will Apseposted 11 years ago

    I wouldn't recommend talking up the advantages of changing the revenue share, lol.

    I would just let them have their little extra from the related ads (pennies for the average writer) and hope it will fill the hole until the site gains more traffic. Which QAP may or may not deliver.

    Of course, Simone's hints earlier in this thread (that the site is struggling to find the money for QAP) might have been misleading. Those ads might be funding the staff's taste in fast cars. Then I could get outraged and envious at the same time.

    1. wilderness profile image89
      wildernessposted 11 years agoin reply to this

      +1

  4. psycheskinner profile image76
    psycheskinnerposted 11 years ago

    What if the "little extra" turns into 20% of total income or more?  Well, we wouldn't know.

    I want to know what the deal is.  Then I know for certain  if it is something I want, or something I will walk away from.

    I have already gone through the goal-post moving with Today.com and Examiner.  I don't want to do that again.

    1. aa lite profile image86
      aa liteposted 11 years agoin reply to this

      I would seriously doubt that the "little extra" amounts to that much individually.  It seems to me that to earn from this you need 2 clicks, first for somebody to click on the 'related search' and then for somebody to actually click on an Adsense ad (I would imagine that most people would hit the 'back button' in disgust when they land on a page full of Adsense.

      It also seems to me that if your page is good and satisfies the need of the searcher, there is less of a chance of them clicking.  Paul E. has said previously that thin pages have a higher CTR on Adsense then good pages.  I imagine that also applies to related search.

      I guess it generates money for HP, simply because they get it from the whole site.  They are now advertising getting 50 milion visitors a month.  With that many people, I guess the clicks ad up, even if they are rare.

      I still think the ads are wrong, one because of the underhand way they've been introduced and two because they make the site more spammy.  I'm just saying I don't think we'd be better off if HP removed them but changed the revenue sharing deal to 50:50. 

      As to HPs presumptive financial difficulties, there is really no way to tell.  I've never seen any published data on how HP is doing.  According to quantcast unique visitors are about 75% of those before the first panda, while the number of page views is a more like 80%.  Adsense doesn't pay as well now as it did a couple of years ago, but the HPads CPM seems fairly high, perhaps somebody who was well established before Jan 2012 could give an idea of whether HPads CPM is signifcantly lower than their Adsense CPM was in those glorious days.

      1. SimeyC profile image83
        SimeyCposted 11 years agoin reply to this

        I just compared 2011 earnings (fully Adsense) against 2012 earnings (fully HP) and the CPM is 75% higher. When I include the Adsense earnings for the 2012 (the HP Ad program sometimes includes google ads) my CPM is 100% higher.

        My total traffic was about 10% higher for 2012.

        I was considering switching back to all Google, but as the CPM for HP seems pretty consistent for me when analyzing the last two years, I guess I'll stick with HP Ads.

        1. janderson99 profile image52
          janderson99posted 11 years agoin reply to this

          There is a lot of trust involved in the HP ad program and revenue sharing. I am not saying there is a problem, but this whole scenario with reluctance to admit that 100% of income went  to HP,  for more than 6 weeks, raises some concern. However CPM is up recently and we reap the benefits of HP's hard work with that.

  5. livewithrichard profile image73
    livewithrichardposted 11 years ago

    I don't care about the "Related Searches" link as  much as I care about their placement.  I don't like the fact that they scroll with the page.  I would prefer that the links were placed BELOW the "Discover More Hubs" module and be stationary.  I would prefer an ad link that we could earn from in the position that the scrolling links are now.  I think we would all earn more, including HP if this were the case. 

    The 2 step CTR on those links has to suck.  I'm certain the CTR on an obvious ad would perform tenfold better.

    1. mistyhorizon2003 profile image90
      mistyhorizon2003posted 11 years agoin reply to this

      +1 I couldn't agree more.

  6. mistyhorizon2003 profile image90
    mistyhorizon2003posted 11 years ago

    It bothers me less that they get the income from those 'Related Searches' than it does the fact that they are utilising a prime advertising area on our hubs where an advert should be placed that we could earn from and split is as per normal with HP 60/40. I feel a standard Ad block would perform well in that spot, so why not put one there so we can all benefit!

    1. SimeyC profile image83
      SimeyCposted 11 years agoin reply to this

      Agreed - there is a 'related searches' section at the bottom of the Hub - why not simply leave it there!

  7. Sue Adams profile image91
    Sue Adamsposted 11 years ago

    The income HP make from the so called "Related Search" links must be quite substantial.

    Every single R.S. link leads to a page with no less than 10 adverts plus a huge colored unrelated ad in the side bar. That makes 12 adverts per link. Multiply this by 11 links on each Hub, that makes 132 adverts per Hub.

    Compare that with the 7 real ads placed on our hubs for which we get 60% exposure.

    By looking at your average monthly income over the last couple of months, then working out what that income could be with 139 ads per Hub instead of the mere 7, anyone can work out exactly to what extent we are being ripped off here.

    1. SimeyC profile image83
      SimeyCposted 11 years agoin reply to this

      That's not a fair comparision - they are not all visible at the same time - the 7 ads are all visible.

      Effectively it becomes one extra ad in a prominent position - so it probably gets a few more clicks than the other ad, but the click through ratio after that is probably pretty poor....

      ...however, as these are on all hubs there probably is a small boost in total revenue for HP....

    2. janderson99 profile image52
      janderson99posted 11 years agoin reply to this

      I agree the 'Related Search' Ads are likely to be highly successful and the link text is spot on in most instances.

  8. Sue Adams profile image91
    Sue Adamsposted 11 years ago

    On the contrary, the sliding links are visible all the time, while our 7 ads are only visible when you scroll down to them all.


    It becomes potential clicks on no less than 6 x 12= 72 ads in the most prominent sliding position, never to leave your peripheral vision while trying to read the content, plus another 5 x 12= 60 at the bottom.

    But that is probably just what we are expected to do: Argue among ourselves.

    Which side are you on guys?

    1. SimeyC profile image83
      SimeyCposted 11 years agoin reply to this

      At the most it's an additional page of Ads - would you click on every 'search' item especially after finding the first one leads to a list of ads? I don't know that anyone would. Would you also click on a search element, click on an ad and then come back and click on another ad?

      There may be a potential of 72 additional ads - but the reality is that it'll only usually lead to one click on one ad if that....

      1. wilderness profile image89
        wildernessposted 11 years agoin reply to this

        Would you accept a comparison to Amazon?  With a click on a RS as equating to clicking a product link and a click on a ad equating to an Amazon purchase?

        I find about a 1% click through rate to Amazon with somewhere around 5 or 6 products per hub.  As those hubs with Amazon capsules are written around those capsules and designed to promote sales, we might see half the click through rate with RS - as others have commented they aren't really very "related" and there is nothing in the hub pushing for a click.  In addition, I would doubt that a reader clicking a "related search" button is expecting a page of ads, where the Amazon product click produces exactly the expected result.  If half the rate is valid, then, that means a .5% click through to the actual ads.

        Once in Amazon, a 6% conversion rate isn't bad, but keep in mind that most sales (at least for me) are not the product advertised but something else, and that "something else" comes from the millions of products Amazon has.  So let's figure the same thing; half the conversion rate.  3% of the click through's will result in clicking an ad.  At this point, 50000 visits has produced 250 clicks to the ads page and 8 clicks on the ads themselves.

        Given that those ads are not well targeted, that they nevertheless depend on the hub topic (very variable) and probably the reader history, I wouldn't expect the earnings to be very high.  Maybe $.50 per click.

        So, a 50,000 view month might produce $4 in income.  If a 60/40 split was used the hubber would have earned $2.40 for each 50,000 views.  IF the assumptions and guesses are valid.

        1. Will Apse profile image90
          Will Apseposted 11 years agoin reply to this

          Fiendish mathematics, lol, but probably in the right sort of area.

          The important thing for me is that my traffic has increased by thirty or forty per cent over the last six weeks or so and my income has risen by about the same. I would say QAP has a lot to do with this. Since the related ads do not seem to be harming me and my income has risen dramatically, it is hard to get upset.

          The point others make about shoddy ads putting readers off doesn't seem to be borne out by read times either.

          If HP introduced ads that flash, for example, that would be a different matter. Flashing ads on some of my favorite news sites have forced me to start using Adblocker. Adblocker is a really stable, effective and easy to use tool and a real income killer for writers.  You don't want to be giving any reasons for readers to start adopting it.

          1. wilderness profile image89
            wildernessposted 11 years agoin reply to this

            Me, too.  Traffic is up, likely with the QAP to thank, and income right with it.  I don't see those ads putting anyone off.  So yes, it's hard to get real upset at losing out on an addition dollar or two per month.  If it even helps a little toward paying for the quality program I'm OK with that.

            I do rather agree that the RS is really skirting the edge of the agreement, but don't find it worth blowing a gasket over, either.

            1. SmartAndFun profile image94
              SmartAndFunposted 11 years agoin reply to this

              Good for you that your traffic is up. Not everyone's is. Perhaps those of us with declining or stagnant traffic are the ones who are most upset about this -- well, and those of us who value transparency and principles. I believe HP has broken their agreement. What's upsetting to me is the principle and the fact that there's no transparency. It doesn't really matter what the dollar amounts in question are, in my opinion.

              1. wilderness profile image89
                wildernessposted 11 years agoin reply to this

                I tend to agree on the principle, and said so.  HP has followed the letter of the agreement but not, IMHO, the spirit.

                The "no transparency" thing is becoming a mantra without meaning, though.  We've been told exactly what was done, why we don't share and about everything else you can think of about this.  What isn't transparent here?

                1. psycheskinner profile image76
                  psycheskinnerposted 11 years agoin reply to this

                  1) The number of times we had to ask.
                  2) the exact proportion of our traffic we now get to earn from (which was already a little vague around the edges.)

                  1. wilderness profile image89
                    wildernessposted 11 years agoin reply to this

                    ??  Could be wrong, but as I recall the question was answered in the first thread with a direct question as to why it wasn't shared.

                    The proportion of your traffic that you earn from is 60%.  Given, of course, that it is a random thing and will never be exact.  How that is calculated and applied was explained years ago, along with instructions on how to check it.

        2. profile image0
          EmpressFelicityposted 11 years agoin reply to this

          ...giving a CPM of $0.20. I highly doubt that HubPages would bother implementing an ad unit with a CPM that low.




          Well, yes.

          1. wilderness profile image89
            wildernessposted 11 years agoin reply to this

            Good point, and unless there are other factors involved, I would agree.  They would be better off putting one more actual ad on the hub and splitting the income.

            Maybe they're shy of adding more ads, feeling that any more could lose traffic from google.  Or maybe something else.  Or maybe the assumptions are all wrong - it IS a pretty wild guess, after all.

    2. profile image0
      summerberrieposted 11 years agoin reply to this

      Yours.  HP could follow their own protocol and not be so deceitful in naming it related searches and label it more ads. But in the very least like livewithrichard says place them at the bottom.   

      Thats all I'm going to say because I don't want to siphon my time away in forum banter. But I did want to offer my support to those who are speaking up about the pros and cons of this issue. More cons is where I stand, personally.

  9. aravindb1982 profile image79
    aravindb1982posted 11 years ago

    I have read entirely through this extremely long thread and I must say that I was really shocked to get to know about this happening. I felt very disappointed too. I would like to urge everyone at HP to consider this and come to some decision soon because status quo is definitely not something that any one us seem to like!

    This feels like a breach of trust for me... And the 'related searches' link definitely makes the hub ugly. First of all, the 'ad level' capsule was done away with completely! The 'medium' settings was something that I loved. But its gone now. All one has to do is to log out of one's account and see how on's hub looks like- ugly with toooooo many ads. And now, this 'related searches' thingy!

    Please do something soon... Frankly, with so many 'ad-related' changes happening, the hubs have become like ad-centers! The only reason that I feel disinclined to move away from HubPages is because of the good standing the hubs have achieved on Google... But each thing like this pushes me a step farther....

    1. paradigmsearch profile image59
      paradigmsearchposted 11 years agoin reply to this

      Uh, make that former good standing...

  10. Reality Bytes profile image73
    Reality Bytesposted 11 years ago

    OK, I have not published a hub since August of 2012.  Today I chose to work on a new project.  To my dismay, there is a floating message as I work on the hub.

    It states:

    "Advertising Space - After your Hub is published advertisements may be placed in this space."

    ADVERTISEMENTS, ads, revenue earning capsules,  if I am not getting a share of this advertising space, the 60/40 agreement has been broken.  There is really no other way to see this scenario.  It is clearly stated that the space is to be used for ads.  There is no other reasonable explanation!  Although the irrelevant links bothered me before today, I am now of the opinion that this is more than a tad treacherous!

    http://www.reactiongifs.com/wp-content/uploads/2013/02/GIF.gif

  11. LillyGrillzit profile image76
    LillyGrillzitposted 11 years ago

    Another problem with unrelated ads is that they are often trashy "meet young Asian women", on a Hub I have written supporting and informing about Exploited and the Missing. Then the HubPages ads are discontinued for content violation, it is those ads!. Then, that junky crap that is a violation of what we can publish continues. HP continues to make money for the week it takes for them to apologetically reinstate my ads. This is happening with greater frequency. I have started unpublishing these Hubs while awaiting the fix.

    I have a difficult time believing HP has such high overhead. The site is self policed when it comes to theives taking our unique content and republishing it here. A computer program checks for quality and other various violations. I have always been faithful to HP even when I know I have been screwed,  but honestly if a cpm is 14.56 and I earn .10 cents, I am not getting the math.  I guess its HubMath.
    Peace.

    1. aravindb1982 profile image79
      aravindb1982posted 11 years agoin reply to this

      +1.
      Meet Asian Singles and then there is that irritating "Meet Travel Girls" ad too. In fact, since the major part of my readership would get offended to even see such ads (I rely more on a huge readership base rather than Google organic views). After a lot of thinking, I have actually taken the step of shutting off ads completely. Loss of revenue is better than loss of face for me!

      1. LillyGrillzit profile image76
        LillyGrillzitposted 11 years agoin reply to this

        I just went to a kind Hubber's profile page to see what things she publishes and to become a fan. "Have you ever been arrested?" "Snog- Sleep shirts [sp]  were ads flashing on the sidelines. There was in her reply that it was based on ads I click on while on the Internet...this is not so. I rarely click on ads, and never the type which are being displayed on our pages. The ads scroll and change with each movement or maybe in time. I never am still long. I have high quality unique evergreen content, and I write for the entire web not just HubPages. Thank you Aravindb1982

        1. mistyhorizon2003 profile image90
          mistyhorizon2003posted 11 years agoin reply to this

          I get ads that target things I have previously searched for online, not specifically relating to ads I have clicked on (I too rarely click on adverts). For example I looked into a 'No No Hair Remover' for my sister some months back just to get prices etc. I didn't look for it by clicking on an advert, instead I Googled 'No No Hair remover'. To this day I still go to all kinds of websites and see adverts appear for the 'No No Hair Remover'. This also happens to me regarding the advert '5 Foods you should never eat', simply because I once visited a site of that name out of curiosity when I saw it in search results. You can go to your Google settings and ask not to be supplied with 'targeted ads' but if you leave things as they are you will frequently find adverts you see on pages are ones which relate to previous sites or products your have visited or searched for using Google Search. Even then some adverts you see on pages will be random ones, not ALL of them will be based on your previous activity on the Internet. Just remember, because of this targeted Ad system Google uses (unless you change your preferences in your Google account) not everyone is seeing the same adverts you are. I hope this helps smile

          1. LillyGrillzit profile image76
            LillyGrillzitposted 11 years agoin reply to this

            Thank you. Thanks for taking the time to explain further.

            1. mistyhorizon2003 profile image90
              mistyhorizon2003posted 11 years agoin reply to this

              You are very welcome smile

    2. Susana S profile image92
      Susana Sposted 11 years agoin reply to this

      Lilly - you seem to be getting wound up simply because you misunderstand how adsense ad targeting works, why ads are sometimes disabled from hubs and what CPM actually means.

      Ads can be targeted using a range of methods such as your IP address (location), previous Google searches, ads you've clicked on previously, websites you've been to, topic categories you've shown an interest in...plus others. Most ads nowadays are based on these types of audience targeting. A lot of the dating type ads seem to be based purely on location because I never see them (and most of your visitors from search will not either).

      You can learn more about that here: http://www.google.co.uk/ads/displaynetw … tools.html

      Content violations are a different thing altogether. It simply means that ads are disabled on those hubs because of a word or words in the text of the hub that have tripped a filter. (The ads are disabled both for your impression time and Hubpages time, so HP isn't earning anything either). With hubs that have tripped the filter you can ask for a reconsideration and often ads will be reinstated. You need to be aware though, that if you edit the hub the filters will be applied again so it's best to leave those hubs alone unless you want to have to keep on requesting reconsideration which is a pain for you and I'm guessing for Hubpages staff as well.

      The reason that these filters are in place is because Adsense is very prudish and Hubpages errs on the side of caution so as to avoid losing its own and our adsense accounts (sensible seeing as adsense is a major earning stream for the site). http://hubpages.com/faq/#adsdisabled

      CPM can be confusing, but it lets you know what you would get if your page/s received 1000 impressions. So for every 1000 visitors you could expect to receive $14.56. On the other hand, if your page got 100 visitors (10% of 1000) then the earnings calculation is 10% of CPM, which in this example is $1.46. If those same pages got 10 visitors (1% of 1000), then the earnings would be 1% of CPM or $0.14.

      http://en.wikipedia.org/wiki/Cost_per_mille

      Hope that helps clear things up for you smile

      1. mistyhorizon2003 profile image90
        mistyhorizon2003posted 11 years agoin reply to this

        Very well explained. I looked at answering Lilly last night, but realised it would require a lengthy post, and to be honest it was well after midnight and I had to be up this morning. Instead I hoped someone else (like yourself) would step in and explain things clearly (which thankfully is exactly what happened). Nice one smile

        1. Susana S profile image92
          Susana Sposted 11 years agoin reply to this

          Thanks Misty big_smile
          Yeah, I thought twice about replying too....and it did take ages lol smile

      2. LillyGrillzit profile image76
        LillyGrillzitposted 11 years agoin reply to this

        Yes, that does help. It has been bothering me for a long time CPM. Just think three years,  hundreds of hours researching ad-sense and I do not know anything about what is going on. I have been schooled, thank all of you. I will crawl back under my rock and unwind. Thank you for taking the time in giving your knowledgeable and thorough answer Susana S. And thank you others for the added commentary, this remains a community.  :-)

 
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