What does it mean when

Jump to Last Post 1-3 of 3 discussions (11 posts)
  1. Brie Hoffman profile image59
    Brie Hoffmanposted 4 years ago

    Your impressions are up but your CPM is down?

    replyreport
    1. savvydating profile image95
      savvydatingposted 4 years agoin reply to this

      What is CPM...and impressions? The question sounds interesting, but I lack savvy, I guess.

      replyreport
      1. Brie Hoffman profile image59
        Brie Hoffmanposted 4 years agoin reply to this

        I think impressions are like views and I believe CPM means click per ?minute maybe..not sure.

        replyreport
        1. Marisa Wright profile image95
          Marisa Wrightposted 4 years agoin reply to this

          It's the amount you get per thousand views.   It just means that advertisers are paying less for some reason.

          replyreport
          1. Brie Hoffman profile image59
            Brie Hoffmanposted 4 years agoin reply to this

            Overall my CPM is better ..but just the last week or so it seems weak.  I wonder why..I'm getting more traffic than I've ever gotten since being here, you would think it would be going up.

            replyreport
            1. Marisa Wright profile image95
              Marisa Wrightposted 4 years agoin reply to this

              Advertisers are not paying for your specific content, so whether your Hubs are doing well or not is irrelevant.  Advertisers bid for advertising space, so CPM varies depending on how strong the competition is for ad space that day - not specifically on your Hubs.

              replyreport
              1. Brie Hoffman profile image59
                Brie Hoffmanposted 4 years agoin reply to this

                So..it has nothing to do with my content amount or quality???

                replyreport
                1. Writer Fox profile image48
                  Writer Foxposted 4 years agoin reply to this

                  http://hubpages.com/faq/#hpads-cpm

                  It does have to do with your content because it has to do with what advertisers are willing to pay for the things you choose to write about.

                  replyreport
        2. savvydating profile image95
          savvydatingposted 4 years agoin reply to this

          OK, thanks for the info Brie and Marisa.

          replyreport
  2. Thomas Swan profile image95
    Thomas Swanposted 4 years ago

    I am getting less money for the same amount of traffic also (I assume that's what we're talking about). When I raised this topic a few weeks ago, lots of other people reported a similar trend for their accounts. Could this be more of a Hubpages-wide trend rather than specific accounts being demoted in the eyes of advertisers? I would be interested to see the average CPM for the whole of Hubpages, and how it's changed over time.

    replyreport
  3. psycheskinner profile image84
    psycheskinnerposted 4 years ago

    It is pretty much by definition going to be a Hubpages wide phenomenon as advertisers are not down in the weeds picking specific accounts, but it is related to the keywords that are on your hubs because of the topics you are writing about--and so relate to your account in that way.

    replyreport
jump to first post
 
working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

 Necessary
 Features
 Marketing
 Statistics

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)