Traffic Crashed and Low Adsense CPM

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   dilipchandra12posted 10 years ago

   Update - 6 hours ago. I see no increases after the new layout was out. Then, the traffic updates freeze. Now the update i can see, 6 hours ago and the traffic crashed badly. Adsense CPM too gone low after the new layout was out.

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      C.V.Rajanposted 10 years agoin reply to this

      My traffic too has dropped by 40%

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         dilipchandra12posted 10 years agoin reply to this

         Above 40% for me... A glitch in here - check google analytics.

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      NateB11posted 10 years agoin reply to this

      My traffic dropped according to HP stats. I'm hoping it's another glitch; I'm pretty sure it is because some of the stats don't make sense; like a new Hub showing "ever" stats but no traffic under "day", "week" and "month".

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      NateB11posted 10 years agoin reply to this

      According to Google Analytics I'm bringing in way more traffic than the HP stats show. So, yes, I'm thinking it's a glitch.

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         dilipchandra12posted 10 years agoin reply to this

         Just checked analytics, yes it is a glitch - there i see the traffic is good, need fix in here at HP. And, the adsense CPM i don't think is a glitch too.

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      TIMETRAVELER2posted 10 years agoin reply to this

      I missed this thread and just posted one on the same subject.  In the past two days my traffic and cpms have been cut in half!  I am getting so tired of these constant ups and downs and wish things could just stabilize because this is really getting old.

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         ChristinSposted 10 years agoin reply to this

         Yep, I feel your pain.  My traffic/earnings haven't been this low in ages even though I made it through the last Panda slap ok, something the past few days has sent me to new lows.  My personal sites/blogs are mostly unaffected so it has to be hub related and I too am growing weary of all the ups and downs and wish it would level off.

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         dilipchandra12posted 10 years agoin reply to this

         CPM is too low and the traffic i see is nearly now the same in here and in the google analytics. Perhaps no glitch, and may be the entire thing is because of the new layout.

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   janderson99posted 10 years ago

   Time to abandon the new format - which has not worked. Traffic down, CPM down, earnings down! There is effectively no change to the text area (content) in the new format. The changes only apply to the ads. Performance is worse. Switch back please!

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      Jayne Lancerposted 10 years agoin reply to this

      Yes, my earnings are down, too, although my traffic isn't according to GA. Let's hope future tweaks to the layout make a positive difference.

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   Blake Flanneryposted 10 years ago

   If our CPM is down, then HP's is as well. So far, this doesn't look good for earning. Maybe traffic will go up by two fold though. Then the lower CPM will balance out.

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      sallybeaposted 10 years agoin reply to this

      Traffic definitely down - no wonder with nothing but face-lifts and underwear ads - I absolutely hate them and I have the same three repeated throughout my hubs  - they have nothing to do with my topics at all,  They make me want to jump ship.

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4. 54

   janderson99posted 10 years ago

   It was a huge ask to reduce the ads from 5 to 4 (20% reduction) and expect extra traffic and better ad performance to make up the difference. Purely for impressions this would require a 20% increase in traffic, meaning a lift in the traffic quota by Google. Overall HP traffic has remained the same over the last 8 months. Time to go back to the original layout IMO.

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      TIMETRAVELER2posted 10 years agoin reply to this

      I must have missed something...what are you talking about when you say reducing ads from 5 to 4?  Never heard about that.  Please explain.

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         janderson99posted 10 years agoin reply to this

         I am pretty sure the ad that used to occur in the body of the text below the title / first text box has been removed. There were originally 5 ads above the two below the comments, now there are four. There is one at the top, and three in the sidebar + one at the end of the text for the article. See this quote and the link to it
         
         "Changing the ad layout was a major part of this redesign. We reduced total ads on the page by one and we reduced ads visible above the fold by 50% (previously up to four ads could be visible ATF, now only two are visible ATF). We also removed the misleading related searches unit that used to be in the sidebar. In order to do all of that we needed to figure out ways to make the rest of the ads on the page perform better to compensate, hence the anchored squares in the sidebar."
         
         see: http://hubpages.com/forum/topic/127277#post2686116

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            TIMETRAVELER2posted 10 years agoin reply to this

            OMG ...how in the world does the team expect to increase income by reducing Googe ad visibility.  This simply does not make sense to me!  I rarely look at those ads so would have had no idea about this had you not written this post.
            
            I like the new design, but frankly feel that Google is NOT going to like having their ads cut by 20%....would you?
            
            Surely there is some better way of doing things than this...for example, why not get rid of the so called "related searches", etc. that are not ours and do not relate to what we have written.
            
            Just another nail in the casket, methinks.

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      Blake Flanneryposted 10 years agoin reply to this

      I think we agree. Staff have no control over the traffic sent by Google, but they do have control over the ad layout. I am trying to see both sides, user experience and earnings focus. I do like the new layout, mainly because the related (misleading) search links are gone. This alone will help the site seem higher quality. I also like the floating ad idea. It's a way to keep ad numbers down but increase time for the ad to be visible. Maybe the engineers could figure out a way to make the ad change every 10 seconds or so. This would increase the variety of ads displayed and may lead to more clicks, so Adsense earnings might improve.

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   LeanManposted 10 years ago

   Spent my weekend doing Christmas shopping.......
   
   So did millions of others - so they were either not online or they were searching for purchases (probably not on HP). However it is a bit late to buy and get things delivered before the big day!
   
   If you were an advertiser and your product is not Christmas related would you paying top dollar to advertise at this time of year?
   
   
   Bit early to make any assumptions on the new layout or anything else with so many other factors that could be affecting our traffic and earnings at this time of year.......

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      dilipchandra12posted 10 years agoin reply to this

      Generally i see traffic crash in every December but this time it is a bit more. About the CPM, i am still not sure. But, was not so bad the other December months. Yep, may be we need to wait and see.

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   RockyMountainMomposted 10 years ago

   Mine are out of whack, too, but it is earnings and impressions that seem most 'off'.  My HP-reported impressions are 50 times lower than my HP-reported views (both HP's numbers, haven't compared to GA).  My earnings for December so far read as 6 cents, so I'm assuming/trusting numbers will catch up/get corrected.  December being slow makes sense, but 6 cents is hard to believe, I hope!  Other things seem to be leveling out more (scoring), at least broadly speaking.

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