If anyone has been paying attention, a really annoying Google bug came and went this week, where the date of your Hub was replaced by the date of an embedded YouTube video in the search results. This means if you updated your Hub last week but had a video from 2014 it would look to searchers like your Hub hadn't been touched since 2014.
Personally, I saw a significant loss of traffic which seemed to correlate with this bug. Of course, correlation does not imply causation and there were certainly other factors such as the election and a possible Google update. However, as my Hubs are getting crawled and the correct date is reappearing, traffic is inching back, so this bug does appear significant.
Why would so much traffic go away just because of a date? Two reasons:
1. Depending on the topic, Google may see older articles as outdated and less relevant, and therefore demote them in the search results. Some people reported this and I saw it myself in at least one of my Hubs.
2. Again depending on topic, searchers are less likely to click through on results that look old and out of date.
So the take home is this: Bug or not, is is important to keep your Hubs fresh and updated so both search engines and human-type readers find them appealing. The reason to update a Hub is to add or change content so the Hub remains relevant -- I'm not suggesting you make small changes just to get a new date. But do go back and look at old Hubs from time to time, freshen them up and keep them relevant.
Otherwise, if you've left a Hub sitting there since 2014 without even looking at it, you're basically penalizing yourself, and that Hub isn't getting as much traffic as it probably could.
Yep, I generally go on an updating frenzy January of each year. 2017 looks so much better than 2016, etc.
I keep a spreadsheet with my Hubs listed from last updated to most recent so I can regularly work through them, but I admit I've gotten lazy on this over the past few months. This bug has me a bit reinvigorated.
The system does this for you:
Click on the word Changed and it sorts them into date order
Yes I know. :-)
But I have three accounts with a bunch of Hubs each so I export them all to one spreadsheet. Then I can have a better idea of the overall picture and what needs attention.
I can also track things like which Hubs have been moved to which niche site, traffic fluctuations over time and overall traffic.
Thanks for the tip. I have an embarrassing number of hubs that need a spritz of air freshener.
I have had the same problem with one of my hub. My other five hubs are according to their proper dates. We need to report this problem to the HubPages team.
Yes! Updating things regularly is super important, especially for certain types of content.
The fresh dates drive CTR and I'd agree with a previous comment, that they influence rankings over time.
by Kate Swanson 4 years ago
Lately I've come across a lot of Hubs with outdated information in them. If I comment or email to suggest it needs updating, I get the response, "Oh I wrote that ages ago."Sorry, that's not acceptable. There is no date on a Hub so as far as your reader is concerned, the...
by Dr. John Anderson 6 years ago
1. Sites such as "tools dot davidnaylor.co.uk/keyworddensity/" feature very prominently in the links list ("links:URL search") and appear to store huge list of links on servers. Could Google be mistaking them as "link farms".2. Subdomain staleness. I have noticed that...
by Ann Hinds 4 years ago
As I plow through the lenses to become hubs, two of them I edited do not show the change date of the edit although the updates are visible. Since I am using the date to keep track of the edited lenses, I keep re-editing them but the original date never changes. Is this an issue on HubPages or a...
by Person of Interest 2 weeks ago
I've been busily updating one article a day to get the purdy 2019 date. As we all know, updating an article is risky business around here; but there is no help for it if one wants the current year date. So far, so good. Anyone else rolling the dice?
by Philip Cooper 7 years ago
Can anyone explain why my page views have plummeted in the last few days. They have gone from 300 per day to 25 per day. Before December I was steadily increasing page views and was up in the high 300's. Throughout December the views slowly dropped down to the mid 200's then out of the blue 3 days...
by Susana Serer 7 years ago
There have been several theories about what content Google is penalising and rewarding in the search results but at the moment it does seem a bit random (from my end). Let's compare notes and hopefully we can see some common threads in there. What content of yours is holding on to its ranking and...
Copyright © 2019 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|