Launching EBDA with Google

1. STAFF

   Paul Edmondsonposted 6 years ago

   Hello everyone, this is a bid deal for revenue, but it's going to sound a bit technical.  The net is this should increase yields for HP Ads.
   
   Over the next few weeks, we are going to add the third part of our ad stack that should drive a fair amount of incremental ad revenue through a feature called Exchange Bidding Dynamic Allocation.  This is a beta feature from Google, so it may be a bit bumpy, but from other folks we've heard, they have had very nice gains.  Here is how it works.
   
   We have two types of client-side heading bidding partners.  For each ad impression, they run an auction and submit a price into DFP (ad server).  Google through dynamic allocation bids against that impression with a second priced auction.  If Google is willing to pay one cent more, they get the impression. 
   
   Now, EBDA comes into play, this allows other third parties to participate in a unified auction to beat the price our header bidding partners submitted.  It gets a little convoluted because there will be overlap between third parties in our header bidding stack and in our EBDA partners, but many ads are purchased by matching users to cookies and it's believed Google has the best cookie matching data available.  So these same partners may be willing to pay more when they use Google's data. 
   
   I'll leave at this, we set out many months ago to bring a best of breed programmatic ad stack to the HubPages Network.  With this addition, we are very well positioned for the 4th quarter and the year to come.  From here, we will add a few buyers to header bidding and to EBDA.  Hope you're as thrilled about this as we are:)
   
   Amazon Bidding + Header Bidding + EBDA = More $$$$$$

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      chef-de-jourposted 6 years agoin reply to this

      Thank you very much HP, more positive thinking going forward. I understood about 4% of your writing Mr E, the end bit! Let's hope for great results.

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         Venkatachari Mposted 6 years agoin reply to this

         #Metoo.

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      HoneyBBposted 6 years agoin reply to this

      Totally stoked! Thanks Paul!

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      viryaboposted 6 years agoin reply to this

      This is another set of good news Paul. Thank you for always striving to make HP a better place for us all.

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      TessSchlesingerposted 6 years agoin reply to this

      That was Greek to me. However, anything that increases income is good for me. And thanks for putting in all that hard work. It is impressive. I think you ane Mark Coker are the only two CEOs I know that actually care about the income of writers.
      
      Thank you, again.

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      Ashish Dadgaaposted 6 years agoin reply to this

      @Paul Edmondson,
      
      That was too much of technical but last line of your gave smile on our sad faces
      .
      .
      .
      .Amazon Bidding + Header Bidding + EBDA = More $$$$$$
      

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      NateB11posted 6 years agoin reply to this

      Sounds good to me. Pretty exciting, can't wait for the results!

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   Coffeequeeenposted 6 years ago

   This sounds very promising, Paul.  It's not something I fully understand, but it sounds like Hubpages is going in the right direction.  And people will appreciate the extra $$$.

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   Glenn Stokposted 6 years ago

   Yes, I’m thrilled by this too. It’s wonderful that HubPages is doing new and technologically challenging things to be even better.

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   VirginiaLynneposted 6 years ago

   Thanks for all the work to increase revenue, which is helpful to HubPages as a whole and also to each of us who write.

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   theraggededgeposted 6 years ago

   Paul wrote words, but I didn't understand very many of them

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      Venkatachari Mposted 6 years agoin reply to this

      True, #Metoo. But, the essence is clear. More revenue!

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   Patty Inglish, MSposted 6 years ago

   This is certainly encouraging and shows that HP leadership is constantly looking for improvements!

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   AliciaCposted 6 years ago

   Thank you for all your efforts, Paul.

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   FatFreddysCatposted 6 years ago

   Ehhh... I'm obviously too dumb to understand what y'all are talking about but if you say it's a good thing, I'm just gonna nod and smile politely.

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   paradigmsearchposted 6 years ago

   
   In other words, it looks to me like HP is doing fine these days.

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    lobobrandonposted 6 years ago

    This just keeps getting better. You guys are doing an amazing job back at the HQ.

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    Nell Roseposted 6 years ago

    Thanks Paul! That was sort of clear, lol! but great stuff, you guys are awesome!

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    srirad0675posted 6 years ago

    Thank you!

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    Susana Sposted 6 years ago

    Well done to Paul and the rest of the team. CPM's have been much improved lately and I certainly appreciate any work that you guys do to make them even better.
    
    It definitely makes me want to publish more articles here .
    
    In fact it's causing an internal struggle because I'm working on another big project but keep thinking of hubs I want to write!

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    Azure11posted 6 years ago

    Does all that happen in the split second when someone clicks to open a post?! Wow!
    I have noticed a massive increase in the CPM on my other account to an exceptional rate! if it increases even more I'll be pretty shocked (but happy obviously!)

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       paradigmsearchposted 6 years agoin reply to this

       

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          Bedbugabscondposted 6 years agoin reply to this

          I am on the HP ad program, but others have reported issues when switching. Let us know how it goes for. Hopefully,  it goes great and gives peace of mind to others.

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    Don Bobbittposted 6 years ago

    Looks Great Paul! I suspect that by riding this wave with Google we will all be happier writers in the future. DON

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16. STAFF

    Paul Edmondsonposted 6 years ago

    We turned EBDA on site wide this afternoon with three bidding partners and Google’s ad Exchange.

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       paradigmsearchposted 6 years agoin reply to this

       Tech being tech, I imagine HP staff is going to be in for a very busy weekend. I wish you well. I'll do my best to distract Murphy.

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          paradigmsearchposted 6 years agoin reply to this

          '
          Update.
          
          Thursday CPM data out. Am not amused. Bailed out. I should have listened to my thoughts as to tech being tech and waited for the bugs to be worked out. Will give it another chance later in the month.

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             Will Apseposted 6 years agoin reply to this

             Good heavens, give it a little time, lol.

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                paradigmsearchposted 6 years agoin reply to this

                How ya doing these days?

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                   Will Apseposted 6 years agoin reply to this

                   Counting the lashes that life hands out with a grim, masochistic pleasure.
                   
                   Nothing much changes.

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                      paradigmsearchposted 6 years agoin reply to this

                      '
                      Reality is indeed a <snipped>.
                      
                      Both true joy and misery.
                      
                      Meanwhile, so as to not hijack this thread and to respond to your earlier post, I do indeed will visit HP Ads Program again.

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                         Will Apseposted 6 years agoin reply to this

                         Since when was thread hijacking an issue for you? Or me... They should count themselves lucky they have us, lol. It has been a horrible year, though. Cats disappearing, friends dying and the general awfulness of the world, mounting. I also realize that I hate teenagers which means I am getting old.
                         
                         Still, if we can get by without a nuclear war and I still have a few people to talk to at the turn of the year, there will be reasons for gratitude.

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                            TessSchlesingerposted 6 years agoin reply to this

                            That sounds depressing...

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                            Marisa Wrightposted 6 years agoin reply to this

                            Me too, Will.  Not saying I hate teenagers, and luckily I have no cat to lose.  But I am very pessimistic about the future of the planet.  At one time, I was fairly confident the world would hang together until I was gone.  Since Trump, I am not so sure. 
                            
                            Did you ever read Raymond Briggs' When the Wind Blows?   I'd hate to think that will be my old age but...

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                               TessSchlesingerposted 6 years agoin reply to this

                               Or Jared Diamond's Collapse...

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       Bedbugabscondposted 6 years agoin reply to this

       I am excited about this. I have been following dynamic allocation and think this is a really smart move. This is why I love Hubpages. Keep on keeping on!

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       Ashish Dadgaaposted 6 years agoin reply to this

       @Paul,
       
       That's great.
       will CPM change from today onwards or it will take time?

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    TessSchlesingerposted 6 years ago

    Waiting to see what happens...

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       Ashish Dadgaaposted 6 years agoin reply to this

       Yeah, Tessa.
       Fingers crossed

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    makingamarkposted 6 years ago

    Can anybody who said "great Paul - right on etc" now explain to me what he actually said - because I'm with the people who thought it was all a bit too technical....

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       Glenn Stokposted 6 years agoin reply to this

       Maybe I can put it into simple terms. Exchange Bidding Dynamic Allocation is another form of the Header Bidding that was introduced last month. Both are similar in that that are auctions where advertisers bid on ad space. The higher bidder gets to place their ads in the space they won in our hubs. That increases the revenue received from advertisers.

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          makingamarkposted 6 years agoin reply to this

          So basically a vehicle for sorting out advertisers and enable HP to go beyond what Google AdSense can offer?

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             Glenn Stokposted 6 years agoin reply to this

             You could say it that way.

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    Peggy Wposted 6 years ago

    More $$$$$'s is always good!  Thanks for your efforts Paul.

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    Endy Nobleposted 6 years ago

    If there is anything I understood from this announcement. It's the fact there is a new innovation and that innovation going to increase revenue.
    
    That's an improvement.
    That's goodnews.

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    makingamarkposted 6 years ago

    Probably more correct to say that:
    1) the AIM is to generate more income for the Hubpages sites (however called)
    2) whether any additional income is generated has yet to be established
    3) whether that additional income percolates down to everybody is debatable.
    4) whether we like the adverts which turn up on our sites is debatable
    
    I say that in full knowledge that some of the best income is generated by some of the most unsavoury topics.
    
    I'm a "proof is in the pudding" sort of person.Let's wait and see what crops up as adverts in future.

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    Susana Sposted 6 years ago

    CPM's are well up. Since July there's been a 60 - 90% increase. Proof is right there.

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       PaulGoodman67posted 6 years agoin reply to this

       Yes, the dramatic increase in ad income has been great! Still hoping that it will increase enough to replace the decline in my Amazon revenue. The ad income is more stable than Amazon so I understand why things have gone in that direction, but I still miss what I was making a year or two ago!

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          TessSchlesingerposted 6 years agoin reply to this

          ??? As this has only just started, it can't possibly be resposible for increase since June or July. What am I missing?

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             PaulGoodman67posted 6 years agoin reply to this

             Referring to general increase in Hub Ads revenue since the Summer as HP has tried different approaches.

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    Will Apseposted 6 years ago

    There was a dramatic upturn in CMP's around July with the new ad-bidding regime and the last couple of days looks like a further improvement. Yesterday was the highest CPM I have seen since 2015 and twice the average value of 6 months ago.
    
    May it continue...

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    tritrainposted 6 years ago

    LOL

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    Chriswillman90posted 6 years ago

    The CPM increases have been excellent so things are working in that regard.

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    tritrainposted 6 years ago

    I hope the emphasis on Google doesn't lead to the demise of Amazon affiliation.  I'm more of an Amazon Man now.

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       luvlywackyposted 6 years agoin reply to this

       I am 8 months now in hub but I never had an ad income in Amazon I don't know why.

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          theraggededgeposted 6 years agoin reply to this

          Hi luvlywacky, I looked at a few of your hubs. You don't have Amazon (links or capsules) on them. They are all poetry, so there's no way you can add Amazon to them.
          
          If you are referring to the Hubpages Ad program, you need to get lots of visitors to your articles in order to earn. Unfortunately poetry rarely attracts many viewers on HubPages.
          
          https://hubpages.com/faq/#how-to-make-money
          
          https://hubpageshelp.com/money/Learning … y-HubPages

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    amunoposted 6 years ago

    Keeping my fingers crossed.

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    clivewilliamsposted 6 years ago

    Nice Work Paul

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    cam8510posted 6 years ago

    This seems to be working. My daily revenue increased by 233% from the beginning of November to the end of the month. Page views were up 150%. Nice job, Paul and HP staff.

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    Jessie L Watsonposted 6 years ago

    I still have yet to figure out how money is made here. But this sounds promising lol

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       cam8510posted 6 years agoin reply to this

       Jessie, if you haven't already done so, sign up for Google Adsense. You can also join Amazon ads if you want to use those. There may be more, but it's been so long, I've forgotten how to sign up. But Adsense is necessary and a good place to start.

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    Jessie L Watsonposted 6 years ago

    @cam I think I have and it's active but perhaps I've missed a step. Maybe I haven't published enough...

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       Sherry Hewinsposted 6 years agoin reply to this

       If you look at your earnings tab on your My account page, does it show some money accumulating? Even if it's just a few cents, at least that shows that you have it set up right. It's not surprising not to have made a payout yet after such a short time here.

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