Hello everyone, this is a bid deal for revenue, but it's going to sound a bit technical. The net is this should increase yields for HP Ads.
Over the next few weeks, we are going to add the third part of our ad stack that should drive a fair amount of incremental ad revenue through a feature called Exchange Bidding Dynamic Allocation. This is a beta feature from Google, so it may be a bit bumpy, but from other folks we've heard, they have had very nice gains. Here is how it works.
We have two types of client-side heading bidding partners. For each ad impression, they run an auction and submit a price into DFP (ad server). Google through dynamic allocation bids against that impression with a second priced auction. If Google is willing to pay one cent more, they get the impression.
Now, EBDA comes into play, this allows other third parties to participate in a unified auction to beat the price our header bidding partners submitted. It gets a little convoluted because there will be overlap between third parties in our header bidding stack and in our EBDA partners, but many ads are purchased by matching users to cookies and it's believed Google has the best cookie matching data available. So these same partners may be willing to pay more when they use Google's data.
I'll leave at this, we set out many months ago to bring a best of breed programmatic ad stack to the HubPages Network. With this addition, we are very well positioned for the 4th quarter and the year to come. From here, we will add a few buyers to header bidding and to EBDA. Hope you're as thrilled about this as we are:)
Amazon Bidding + Header Bidding + EBDA = More $$$$$$
That was Greek to me. However, anything that increases income is good for me. And thanks for putting in all that hard work. It is impressive. I think you ane Mark Coker are the only two CEOs I know that actually care about the income of writers.
Does all that happen in the split second when someone clicks to open a post?! Wow! I have noticed a massive increase in the CPM on my other account to an exceptional rate! if it increases even more I'll be pretty shocked (but happy obviously!)
Since when was thread hijacking an issue for you? Or me... They should count themselves lucky they have us, lol. It has been a horrible year, though. Cats disappearing, friends dying and the general awfulness of the world, mounting. I also realize that I hate teenagers which means I am getting old.
Still, if we can get by without a nuclear war and I still have a few people to talk to at the turn of the year, there will be reasons for gratitude.
Me too, Will. Not saying I hate teenagers, and luckily I have no cat to lose. But I am very pessimistic about the future of the planet. At one time, I was fairly confident the world would hang together until I was gone. Since Trump, I am not so sure.
Did you ever read Raymond Briggs' When the Wind Blows? I'd hate to think that will be my old age but...
Maybe I can put it into simple terms. Exchange Bidding Dynamic Allocation is another form of the Header Bidding that was introduced last month. Both are similar in that that are auctions where advertisers bid on ad space. The higher bidder gets to place their ads in the space they won in our hubs. That increases the revenue received from advertisers.
Probably more correct to say that: 1) the AIM is to generate more income for the Hubpages sites (however called) 2) whether any additional income is generated has yet to be established 3) whether that additional income percolates down to everybody is debatable. 4) whether we like the adverts which turn up on our sites is debatable
I say that in full knowledge that some of the best income is generated by some of the most unsavoury topics.
I'm a "proof is in the pudding" sort of person.Let's wait and see what crops up as adverts in future.
Yes, the dramatic increase in ad income has been great! Still hoping that it will increase enough to replace the decline in my Amazon revenue. The ad income is more stable than Amazon so I understand why things have gone in that direction, but I still miss what I was making a year or two ago!
There was a dramatic upturn in CMP's around July with the new ad-bidding regime and the last couple of days looks like a further improvement. Yesterday was the highest CPM I have seen since 2015 and twice the average value of 6 months ago.
Jessie, if you haven't already done so, sign up for Google Adsense. You can also join Amazon ads if you want to use those. There may be more, but it's been so long, I've forgotten how to sign up. But Adsense is necessary and a good place to start.
If you look at your earnings tab on your My account page, does it show some money accumulating? Even if it's just a few cents, at least that shows that you have it set up right. It's not surprising not to have made a payout yet after such a short time here.
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