Why poets make great copywriters!

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   Kenna McHughposted 2 years ago

   A friend shared this comparison between poetry and copywriting. Thoughts?
   
   *Poetry is all about creating an emotional impact using words.
   *Great copywriting creates an emotional relationship with the organization and its customers.
   *Poets write succinctly.
   *Copywriting needs to be tight and sweet, and engaging.
   *Poetry is the essence.
   *Great copywriting boils things down to their essential qualities.

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      Brenda Arledgeposted 2 years agoin reply to this

      Sounds like valid reasoning, but I've never tried it.

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         Kenna McHughposted 2 years agoin reply to this

         My friend is a copywriter and poet. Perhaps he sees the correlation. It might be a good selling point to get a copywriting gig.

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      Miebakagh57posted 2 years agoin reply to this

      Kenna, though the comparison is good, it's more of informational than the mind can envisage.                                        As per the comparing, I don't think a poet has ever be engaged to do copy writing work for a firm. Most of those employed are professional copywriters, and the trade is an art itself, like any other skill.                               Thanks Kenna, for sharing with with us.

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         Kenna McHughposted 2 years agoin reply to this

         Good points! You're welcome.

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      tsmogposted 2 years agoin reply to this

      I actually did not know what a copywriter is or does until I read this. I learned something. I can see parallels firstly because of the creative endeavor at the task and the comfort with it. In other words, KISS = Keep it Simple and Succinct. That form of KISS is what my engineering professor advocated.
      
      Arising from ancient and current knowledge presented is today's new widget,
      You will leap over mountainous tasks with a single Olympic bound,
      Sooner than later arriving to loved ones reminiscing the day with the evening meal,
      Facilitating the new widget into the day assures saving time and ease while saving money.
      
      [The cinematography background is the new widget operating with its operator)
      
      Is that poetic copywriting showing similarities?

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         Kenna McHughposted 2 years agoin reply to this

         I like the example. It's visual and appealing. Saving time and money are attention-getting.

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   phillippeengelposted 2 years ago

   Do poets make great copywriters? Well, it depends on who you ask.
   
   Some people might say yes because both jobs require a creative mind and an ability to express ideas in a way that's appealing to the audience.
   
   Others might say no because copywriting requires a bit more of a direct, persuasive approach than poetry does.
   
   So while some poets can certainly make great copywriters, they might need to brush up their skills in terms of marketing and advertising before getting into the world of copywriting.

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      Kenna McHughposted 2 years agoin reply to this

      Poetry is an artistic expression, whereas copywriting is language to create a specific message that resonates with the target audience. But poetry resonates too.

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      Miebakagh57posted 2 years agoin reply to this

      I agreed entirely to your last paragraph.
      That's why I said:'Most of those employed are professional copywriters, and the trade is an art itself, like any other skill'.
      Thanks for your input.

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   ravirajan01posted 2 years ago

   Kenna, I think good copyrighting is more about compelling the reader to read your article. This was the very statement told by the legendary copyrighter of all time Joseph Sugarman.
   
   “Your reader should be so compelled to read your copy, that they cannot stop reading until they read all of it as if sliding down a slippery slide.”
   
   So my take is the form of writing - poetry, article, or technical report does not matter. What matters is its treatment and how a reader cannot stop reading it. Sugarman again mentions something called the "seeds of curiosity" that need to be put by every writer. According to him, these seeds offer the reader the incentive to go to the next paragraph.

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      Kenna McHughposted 2 years agoin reply to this

      Sugarman was quite the promoter. He wrote articles in copywriting style. Thanks for the reference. He left quite an impression.

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