Impressions and Clicks!

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   Louie Jeromeposted 16 years ago

   I have been a bit puzzled about the way Google Adsense pays. There is reference to page impressions and clicks. I know that clicks get paid for at various rates, but I am not sure about impressions. Does the number of page impressions bring in any revenue. For example, some of my articles get hundreds of impressions but no clicks.  Can anyone clarify this please?

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      jyuvaposted 16 years agoin reply to this

      I think we don't get paid for impressions.

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         JYOTI KOTHARIposted 16 years agoin reply to this

         Yes, we get paid for page impressions as wel as clicks on google ads.It is equa for all page impressions counted on the basis of 1000 clicks but varied for ads.

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      Ultimate Hubberposted 15 years agoin reply to this

      Now I am SURE you are MORE confused than you were before asking this question.
      
      Now read what I am going to tell you very carefully.
      
      You get paid for clicks and impressions both!
      There is no need to complete 1000 impressions to receive any revenue. Even 10 impressions can pay you a cent depending on how many Pay per impressions ads are being displayed and what are the bids.
      
      I am astonished to read how some experienced hubbers don't know about impressions, clicks and earnings.

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      Fiction Tellerposted 15 years agoin reply to this

      Some ads are paid for on an impression basis...and they tend to be low-paying.  Check your AdSense account every so often and you'll see a $0.01 accrual here and there with no click associated...that's probably an impression-based ad.  Some publishers reputedly do make money with impression-based ads, but not many, and you need LOTS of impressions--like in the hundreds of thousands or millions.

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         Ultimate Hubberposted 15 years agoin reply to this

         Rite, but people don't seem to get this and are confusing the poor lady.

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   weblogposted 16 years ago

   We get paid for every 1,000 impressions. But, I think it is comparatively low. Clicks pay better.

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      Inspirepubposted 16 years agoin reply to this

      No, we don't get paid per 1000 impressions at all - that number (eCPM) is an ESTIMATE of the CLICK REVENUE we would earn if we had 1000 visitors doing what our current day's or week's visitors are doing.
      
      There is NO PAYMENT for impressions with Adsense. NONE. AT ALL.
      
      We only make money from clicks. Period.
      
      Jenny

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   Louie Jeromeposted 16 years ago

   So, if we market our hubs and generate thousands and thousands of page impressions Adsense only pays for clicks. That means that it is makes more sense to spend time carefully tailoring hubs to Adsense adverts that people might click on, rather than spending time marketing and promoting the hubs. Or have i got it wrong?

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      Inspirepubposted 16 years agoin reply to this

      All tailoring of ad positions is done by HubPages.
      
      What you need to do is choose popular topics with high-priced clicks, write good quality Hubs, and then market them like crazy.
      
      There is no point in having the perfect Hub that only the spiders ever visit - that won't make you much money. Traffic is king - given that you chose your topic well in the first place.
      
      Jenny

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      Fiction Tellerposted 15 years agoin reply to this

      That's right--promotion really does very little for your overall earnings, in most cases.

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      Marisa Wrightposted 15 years agoin reply to this

      Ideally you should do both.  But you're on the right track, IMO. Apparently Hubs full of half-naked Indian starlets get masses of traffic but because readers are coming to look at pictures, not to buy something, they make almost no money.
      
      If you write about subjects which attract readers looking to solve a problem or buy a product, those readers are more likely to click on the ads and therefore have better earnings potential.
      
      Obviously, if you then market that Hub, you're going to get more readers and therefore more potential sales. However, I have to say I don't do much marketing and some of my Hubs convert very well indeed.

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   aashishsahrawatposted 16 years ago

   I would like to tell about that adsense publisher would money for his 1000 ads view and as well as click per rate over there. means if you got 1200 impression and 24 clicks then you would be paid for both 1000 impression as well as 24 clicks. and best revenue i your CTR means clicks through rate should be more than 20%.

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   gogetterposted 16 years ago

   I have another question - do you get paid more per click if that click converts to a sale?

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      Whitney05posted 16 years agoin reply to this

      The amount we get paid per click depends on how much the publisher wants google to pay, I believe. I want to say that there's a set payment per click, until the publisher changes that. The publisher being the website that the click leads the person to. If the click leads to a sell, that doesn't affect how much you got for that click. Unless the click was a click on an ebay or amazon capsule in which the person buys something.

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      Inspirepubposted 16 years agoin reply to this

      Not by Adsense. A click is a click to Adsense.
      
      Jenny

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         krishnanzposted 15 years agoin reply to this

         Adsense pays for impression also but very low per 1000 impressions,may be 1 to 2$.
         bur thw click value based on bids by advertisers,varies from .03 to 1$ may be more accor to your site content,rank,keywords etc.
         i just found a program that pays .01 for each impression.
         plz check it
         http://blogpoweron.blogspot.com/2009/08 … ogram.html
         
         To make clear about google pays for impressn check below this is from google
         Site-targeted ads allow an advertiser to select the specific sites they feel are most appropriate to their campaign, and run their ads only on those sites. This allows access to web pages that may not be keyword relevant, but that attract a highly relevant audience for their message.
         
         Site-targeted ads are also pay-per-impression ads - each time an ad is served, the advertiser pays their preselected amount, and Google shares this payment with the publisher on whose page the ad was served. So, unlike the pay-per-click ads to which you’ve become accustomed, you’ll be paid for simply displaying these ads on your pages.
         
         We provide separate reporting for site-targeted ads and contextually-targeted ads, so you’ll know whether site-targeted ads are appearing on your pages.

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         Fiction Tellerposted 15 years agoin reply to this

         In the short term, that's true.  In the long term, publishers do get paid more (or less) based on how often the traffic they send to advertisers' websites convert. 
         
         Advertisers can see where their clicks are coming from.  They can go to your Web page and decide based on your page and conversion stats whether they want their ad shown on your page or not. If they opt out of your page, because it's not bringing them real business, you'll get paid less, because the competition is less.
         
         Aside from this, I think Google periodically assesses some publishers' stats to see what the conversions are.  If they are bad, publishers can get "smart-priced," which means they get paid much less per click.  Smart pricing is used as a selling point on Google's help pages for advertisers to reassure them they won't be paying for tons of junk clicks.
         
         If you think about it, the whole system makes sense and keeps the income coming in for publishers.  Advertiser money is where publishers (we Hubbers) and Google make their money.  Advertisers' budgets are not infinite.  Their money is based on money from their customers--customers who find them via publishers' pages and click on the ads. 
         
         The click-based system only works in the long-term if it's profitable for advertisers.  Yes, publishers' profits are important in this system, but not as important as the profits of the advertisers, who literally pay the money.  It's only affordable for advertisers if they actually succeed with their campaigns.
         
         That's the long answer to your question. Basically--yes, you want to make sure you're not tricking the visitor into clicking or getting the visitor to click "just for information purposes" or using social bookmarketing to get traffic.  This all brings down your conversion rate and hurts your income in the long term, even if in the short-term you may experience an income boost.

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            Ultimate Hubberposted 15 years agoin reply to this

            Yeah, and those publishers whose clicks don't convert, get smart priced. Which means they will earn a very low amount per click.

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   Rik Ravadoposted 16 years ago

   In other words Adsense pays for the click but Ebay/Amazon only pays if the click results in a sale (you then get a percentage of the value of the items bought).

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   World Marketingposted 15 years ago

   i think it has to be more than one thousand impressions in order to get paid, clicks are way more profitable

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