HP Ads VS Adsense

1. 82

   Whitney05posted 13 years ago

   For those of you how received a full month of payment, or close to it, for HP ads, did you notice any changes in your Adsense earnings for the month of March?
   
   I did!!!
   
   Bad!!!
   
   My average earnings for Adsense went from $1900 to $733ish.
   My Hubpages earnings were right around $1050.
   
   Does it equal? Around about... Am I thrilled, no.
   
   For this month, my Adsense is just over $300, and it's normally over double that at this point in the month.
   
   Have any of you experienced this?
   
   Do we go with Google Adsense which is an older and more established program that may outlive HP ads? Or just stick with HP ads bc it's a great site to write. I'm at a lost as to what to think or do... Wait it out and see if March was s horrible month that I haven't seen in well over a year, or just go ahead and rid myself of HP ads?

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   1. 61

      Jason Menayanposted 13 years agoin reply to this

      How's your traffic per-day in March vs February? I'm assuming you weren't exempt from the traffic fall that befell everyone starting February 25th.
      
      Can you calculate your total earnings on an eCPM basis vs total earnings?

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   2. 85

      Marisa Wrightposted 13 years agoin reply to this

      Yes, but a lot of people experienced a huge drop in Adsense, even though they weren't in the HP program.  The drop was due to the Panda update, not the HP ads.   So how can you be sure what's caused it?
      
      The only thing you can do is try switching off the HP ads for a few weeks and see if your Adsense returns to normal.   It probably won't.

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2. 69

   lrohnerposted 13 years ago

   My AdSense has been almost nonexistent since I turned on HP ads. I disabled them today and will give it a few weeks to see which will work better going forward. I think a lot of hubbers are in "testing" mode right now too.

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3. 78

   sabrebIadeposted 13 years ago

   I'm running a test right now, HP Ads vs Adsense.
   I'll be finishing up on Saturday, but really, I don't think one period is enough to really get any concrete results.
   It may take several months of tests.

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4. 82

   Whitney05posted 13 years ago

   Jason, Feb's eCPM average was $4.58, and March was $2.48, so I guess that had a huge affect on everything right there...

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   1. 61

      Jason Menayanposted 13 years agoin reply to this

      Was that AdSense only, Program only, or combined? It should be your combined revenue divided by your Hub views (x 1000).

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      1. 62

         netlexisposted 13 years agoin reply to this

         Excuse me for being technically challenged, but how do I run the HP program only?

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            earnestshubposted 13 years agoin reply to this

            I don't think you can.

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               psycheskinnerposted 13 years agoin reply to this

               I think the comment was were they counting both Hubads income *and* Adsense income--not were they somehow running only Hubads.

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         2. 61

            Jason Menayanposted 13 years agoin reply to this

            Earnestshub is right; you can not. You can shut off all ads, though, if your content is not commercial (i.e. it's poetry, artwork, fiction, with no links whatsoever).

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      2. 89

         wildernessposted 13 years agoin reply to this

         Ah, but what hub views, Jason?  We now have 4 figures to look at:
         
         my account stats for views + slide show views, but it is on a rolling basis (and shows all views, not just "mine"?)
         
         HPad impressions, but it shows only "my" views that have HPads (which are not always on a hub?)
         
         Adsense, which includes only "my" views (with slide shows included?)
         
         Analytics, which includes only "my views (with slide shows included?) but does not always even pick up clicks - does it actually get all the views?

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         1. 61

            Jason Menayanposted 13 years agoin reply to this

            It is confusing!
            
            For slideshows, I think only one AdSense ad unit and one AdSense link unit is showing. But, if your proportion of slideshow-to-Hub views is pretty much constant, you can disregard this effect.
            
            Analytics and HubPages Stats should be broadly in line with each other. Because of the way that a view is recorded is slightly different, they might not be exactly the same, but they should be in line with each other.
            
            Whether you choose to calculate on your own (60%) share or on the total number of views shouldn't matter, as long as you're consistent.

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      3. 82

         Whitney05posted 13 years agoin reply to this

         That is the number that adsense provided. Ebay and Amazon were not affected at all. They are still on average the same.

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         1. 61

            Jason Menayanposted 13 years agoin reply to this

            So that's AdSense only.
            
            What is your combined revenue (from AdSense, HubPages Ads, Amazon, eBay) per 1000 Hub views now, vs your combined revenue (from AdSense, Amazon, eBay) per 1000 Hub views back in January? That's an eCPM to eCPM comparison.
            
            You have to normalize your earnings against your traffic (by way of eCPM) in order to have an apples-to-apples comparison.

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            1. 82

               Whitney05posted 13 years agoin reply to this

               Wouldn't HP ads vs Adsense be apples to apples. Ebay and Amazon ads are completed different than either of these two ads. When comparing three ad programs versus four, that isn't a fair comparison either.
               
               After adding HP ads, my eCPM halfed. It could be Panda or it could be the ads.
               
               I can honestly say that Adsense is the only thing that's been affected since I've implemented HP ads. My overall traffic doesn't seem to have been greatly affected.
               
               I am begining to think that the HP ads are more beneficial for those users who do not make as much using Google Adsense. I will give it some time, but I can almost guess, that I'll have to opt out.
               
               This month Adsense eCPM $1.89
               This month HP eCPM $5.59
               
               So far my combined monthly revenue for these two programs totals much less than my average Adsense. My Adsense totals less than $425, which is MUCH less than normal for the time of the month.

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               1. 61

                  Jason Menayanposted 13 years agoin reply to this

                  Whitney,
                  
                  I can see that your traffic substantially dropped after the Panda update (February 25), as it did for just about everyone.
                  
                  Your revenue went from an average of about $1900/month (AdSense only pre-Panda) to just shy of $1800 for March (AdSense + HubPages Ads, post-Panda), despite having lost considerably more than 5% of your traffic. Looking at your graph, it looks like your traffic is off by about 40% of your peak.
                  
                  If you want to switch back to AdSense, by all means you should. There are several that have posted that they've run true apples-to-apples comparisons and they've earned more via AdSense alone. I'm not sure you'll earn more that way based on the numbers you've shared so far, but anything's possible.

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                  1. 82

                     Whitney05posted 13 years agoin reply to this

                     Thanks... Because my income this month is drastically less than it should be, I probably will drop HP ads in the beginning of May to see how May goes.

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                        Jason Menayanposted 13 years agoin reply to this

                        That's a good idea. Compare your earnings for the first 30 days in May - assuming your traffic levels don't change - and that should be a fair comparison.

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5. 82

   Dorsiposted 13 years ago

   Sorry to hear that Whitney. I don't make as much as you do but I am also in same boat - a huge loss in Adsense, but so so with the HP ads program. I'm not sure how one is affecting the other, to be honest. I'm just going to do some testing myself over the next couple months. It's so hard to know what to do since the Panda rollout. I imagine it's going to take us all awhile to adjust to the changes.
   I will say that I am so glad HP rolled out the program because I suspect if they hadn't that we would be suffering an ever bigger income loss.

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   1. 82

      Whitney05posted 13 years agoin reply to this

      I agree, but at first, I thought that the HP ads were what caused the drastic drop. I didn't see any changes in my HP after the Google change... At least I didn't think I had. I thought that the change occured in Feb or something. My February earnings were fine, but March and so far this month, terrible.

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6. 71

   earnestshubposted 13 years ago

   "For those of you how received a full month of payment, or close to it, for HP ads, did you notice any changes in your Adsense earnings for the month of March?"
   
   Mine went down too, so I turned the hubpages adds off early on, which did not make enough difference, so they are back on again.
   
   I was holding fairly well till the Panda hit Australia about a week ago.
   Sad you lost so much income, I have seen some of your work and you deserve better.

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7. 77

   Jen's Solitudeposted 13 years ago

   I started HP adsense this month (April)and it has been a disaster! I have already opted out of HP and today saw an immediate jump in adsense clicks and earnings. I would rather earn $1.00 a day with Adsense then pennies a day with HP adsense. I have never had really high page impressions so maybe that is why google adsense works better for me.

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   1. 0

      girly_girl09posted 13 years agoin reply to this

      The same happened to me. I make more with HP turned off...I tried it for a while but have to go with what earns more and for me, that is adsense. That is not to say that HP ads will not work for others. I originally developed my content for adsense and that's what converts for me. At this point, I'd like to try HP ads for a few more months (I tried for two) but I simply can't afford it right now.

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8. 65

   brandonhart100posted 13 years ago

   There are so many factors that we're not taking into consideration here (other than eCPM).  The first one that comes to mind is that the "quality" of your traffic may have taken a dip.  By that I simply mean that the % of your traffic coming from a desirable geographic location may not be as good as it once was.
   
   There are many other factors that could contribute to this drop... time of year, days in a month, and a whole slew of others.  The only way to make this comparison scientific would be to take it to another level...
   
   My feel for the HP ad program is that in general, it is bringing more money to Hubbers than they previously would have gotten post-panda.  This is certainly true for myself as I waited to see what my google earnings would be post-panda for a while (not that great) and then I turned the HP ad program on and it upped my overall earnings (from ads) about 30%.

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9. 60

   kephriraposted 13 years ago

   I've only been using HPads for 5 or 6 days, but its looking good for me. Slight improvement in eCPM.
   
   Its difficult to work it all out though. HP ads are in $ but my adsense is in GBP.

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10. 70

    Cagsilposted 13 years ago

    I shut HP Ad program off. It wasn't beneficial.

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11. 61

    Ken Bartonposted 13 years ago

    I really appreciate all the input on this question. My Adsense hasn't made a penny since turning on HP.  Being a Newbie to Hubpages I want to see my income growing and not going down.  From what I see it appears turning on HP, took everything away from Adsense. Why, I have no idea, and why HP's would promote something that takes money away from us I have no idea either. For now I think I'm also going to deactivate my HP and see what happens.

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    1. 85

       Marisa Wrightposted 13 years agoin reply to this

       It's inevitable that running HP ads will reduce your Adsense income!  Think about it:  a lot of the time, you're running HP ads instead of Adsense ads.   
       
       The theory is that the HP Ads should be more attractive to readers than the boring old Adsense ones, so overall you should end up earning more per month.
       
       That's certainly what happened for the Hubbers who were testing out the new ads before the Panda update.  The reduction in their Adsense income was more than compensated by the earnings from HP ads. 
       
       It's Panda that has stuffed everything up!

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       1. 61

          Ken Bartonposted 13 years agoin reply to this

          Then for now it was wise to turn off my HP Ads until Panda's update stops interfering with them. My concern right now is growing my follower list and developing a larger number of views so I can start seeing an income coming in. Hopefully, it won't be too long before we can reactivate the HP Ads without Panda getting in the way. How they will sort that out I don't know, but I hope it won't take long. I prefer to have several streams of income at work. Have a great week,  KB

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          1. 85

             Marisa Wrightposted 13 years agoin reply to this

             It's not a case of Panda "getting in the way".  Panda is not a temporary thing - it's an update which Google did, which has changed the way Google presents results. 
             
             Google is showing no sign of wanting to change back to the old way of doing things, so Panda is not going away - it's probably here to stay.
             
             BTW growing your followers has nothing to do with increasing your income - your followers are other Hubbers, and other Hubbers never click on ads. Your objective must be to raise your profile on the search engines, because that's where your paying traffic will come from.

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             1. 61

                Ken Bartonposted 13 years agoin reply to this

                Thank you for your input about raising my profile on search engines to develop paying traffic.  What is the best way you know of to accomplish this, using Key Words? Or is there a better method?

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                   thisisoliposted 13 years agoin reply to this

                   Ken, you need to research SEO.

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                      Ken Bartonposted 13 years agoin reply to this

                      Thanks thisisoli,  I am doing the work of research right now on SEO.  Right now I"m reading an article you put out there, the Latest How To Guide.  As with any new venture, it all takes time and lots of work before you start to see the success you hope for.  I'm a patient guy most of the time, but I'm also pretty poor, so I'm extremely Motivated.  Les Brown always says, "You Gotta Be Hungry!" and I think that describes me pretty good.  My teachers used the term "Driven", because I put so much into my work.  Hopefully, my efforts will pay off with Hubpages and everything else I hope to expand into along the way.  Have a great day,  Ken

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                         thisisoliposted 13 years agoin reply to this

                         If you need money now this is probably the wrong gig, especially since you are starting from the bottom. Unless you learn especially fast, or get exceptionally lucky it will take you a while, and a fair number of mistakes to start earning.

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                         1. 85

                            Marisa Wrightposted 13 years agoin reply to this

                            I'd second that.
                            
                            Online, the work you do today will earn you money in a year's time.
                            
                            That applies whether you're writing on a site like HubPages or on your own website.  Of course, some people earn much faster than that - but they're either very lucky or extremely fast learners, or both.
                            
                            If you need money now, you need to find some other way to make it. Keep working on your online endeavours as the long-term solution to your income problems,by all means.

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12. 58

    Ign Andyposted 13 years ago

    I turned off the HP ads program a few days ago to analyze if there any effect to my Adsense revenue and total revenue. In my case, it's more beneficial to turn off the HP ads so far. Sadly  still have to add USD20 to get my first payout from HP ads program.

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13. 82

    earnerposted 13 years ago

    I can't easily compare. Hubpages Ads are in $ and my Google account is in £.  I therefore can't compare, say, the ePCM. 
    
    I only discovered HP Ads on 21 April too, so not been going with it long.... but it is producing something each day.

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14. 82

    Whitney05posted 13 years ago

    I want to update. Within the past 5 days of removing HP ads, I feel my Adsense has increased. It is hard to say, but I'm thinking we are better without it.
    
    I made less than $500 last month with adsense, so far in 5 days, I've made over $150, which estimates at least $900 for the month, if things continue. This is still not my norm, but it's better than what it was.
    
    My total for last month was $1300 give or take. This drop will definitely cause my average income to suffer DRASTICALLY! I will continue to monitor what's going on.

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       prettydarkhorseposted 13 years agoin reply to this

       thanks for the update Whitney, keep on sharing!

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    2. 61

       Jason Menayanposted 13 years agoin reply to this

       Not to beat a dead horse, but if you made $1300 total last month (AdSense + HubPages Ads) and you expect to make $900 total this month (AdSense only), wouldn't that suggest a drop in your income of $400?

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          prettydarkhorseposted 13 years agoin reply to this

          that is right, does that include all including amazon, perhaps??? Maybe she will be back to correct it.

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15. 76

    psycheskinnerposted 13 years ago

    Hub ads run in place of some of the Adsense ads, so of course adsense income will go down when Hubads are turned on.
    
    The question is, do you make more money in total, or not?
    
    In my case I do make more money in total with Hubads turned on.  But this will vary between individuals.

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    1. 61

       Jason Menayanposted 13 years agoin reply to this

       Indeed. Plenty have said they make more from AdSense alone, and plenty have said they make more with AdSense and HubPages Ads combined. Each Hubber is different.

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          Andrew0208posted 13 years agoin reply to this

          Exactly, I prefer having both combined and running. Before I joined the HubPages Ad last weekend, Adsense earnings was already down by 50% due to drop on hub traffic and other similar factors best known to Adsense. And HP Ad is making it up pretty well. I want to also believe that it is all anchored on hub traffic, I hope we bounce back soon.

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16. 82

    Whitney05posted 13 years ago

    I think that for now, it will be beneficial for me to have HP ads activated. Unfortunately, since I've deactivated it, I can't get the ads activated again. The button doesn't do anything.
    
    Jason, yes, but that was of course an estimate. I did find that for now, I'm going to have to keep HP ads. I do not make more than Adsense did with them both combined, nor do I make equal, but it's close enough, and I need that income.

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    1. 61

       Jason Menayanposted 13 years agoin reply to this

       Maybe it's a bug? You should be able to reactivate it on this page:
       https://hubpages.com/my/earnings/affiliate/hpads
       
       If that doesn't work, I would contact payments@

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