Result of my HP Ads vs Adsense experiment

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   Marisa Wrightposted 13 years ago

   I switched off HP Ads one week before the end of April (I was going to wait till the end of April, but had to go away for a few days so did it early).
   
   I've now compared the first three weeks of April (with HP Ads switched on) to the first three weeks of May, (with them switched off).
   
   I can now say, with some certainty, that I'm better off with them switched on.
   
   HP have said repeatedly that we won't all have the same outcome, and that the program will suit some Hubbers and not others.  So you do have to test it for yourself.  However, I suspect that as time goes on, HP will optimize the site more for HP Ads than for Adsense, so the income from HP Ads should only get better.
   
   The only thing I don't like, is that I can't see my earnings by Hub.  Obviously that's not a priority for HubPages in the current circumstances, but it would be great if that feature could be added in future.

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      MorganRogerDentalposted 13 years agoin reply to this

      Just wait & see if HP Ads could be included for Hubbers. Beside you should write good hubs to see your earnings. Thanks.

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      BRIAN SLATERposted 13 years agoin reply to this

      Thanks for this Marisa, is your experiment now complete? or are you going to do an extended one at some time.
      I realised Hdpads don't suit my hubs so have stayed with Adsense.

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         Marisa Wrightposted 13 years agoin reply to this

         Yes, I've seen enough to be satisfied.   As Simone said, if Panda hadn't happened, the experiment wouldn't have been necessary!
         
         I've now had the chance to compare the earnings in two periods with similar traffic, which is what I wanted to do.

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      andycoolposted 13 years agoin reply to this

      So far as I'm concerned HP ads are yielding GREAT RESULTS for me!!! I'm so excited, and contemplating to write 100 hubs in next two months. And possibly 1000 hubs in next one year!
      
      Three Cheers for HP Ads! Hip Hip Hooray!

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   Website Examinerposted 13 years ago

   Even though I am not personally interested in the program, your input is constructive and valuable.

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   WryLiltposted 13 years ago

   I switched off my HP adverts on May 1. I turned them back on, on the 20th. During that time I found my Adsense earnings increased by maybe 30%, but that still wasn't enough to cover the difference (I'd made $76 on HP adverts in April.)
   
   So I agree with you. Having them on is definitely better for making money.
   
   I think the main reason is that HP Adverts pay per impression - so even if you have 5,000 views with no clicks, you still get paid the same as if you had 5,000 views with ten clicks. Adsense only pays (99%) on clicks.
   
   So yes, I agree!

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   sofsposted 13 years ago

   Great Inputs here that might answer a lot of questions. People would have been sure of the results if the Panda monium did not happen .. Now each one would have to work it out for themselves it seems

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   cookingdivaposted 13 years ago

   Great input! I guess if you one has more traffic HP ads might be better, is my assumption correct?

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      Website Examinerposted 13 years agoin reply to this

      Not necessarily for people who have had stellar results with AdSense.

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   emievilposted 13 years ago

   Thanks Marissa and WryLilt for sharing the results here.
   
   I meant to post here my results for my own experiment. I turned it off May 2. I intended to let it stay that way for the rest of May but I saw that my Adsense earnings did not really recover. Although there were days when I earned more than $1 per day in Adsense, most of the time, the earnings were like cents. So I turned it back on on May 18. I immediately saw the effect in my HP Ads earnings.
   
   Just a note, I just received my first pay out from the HP Ads. I received the email advising me about the pay out and immediately saw the payment in my PayPal account. Don't know if there's another post about this but, for me, definitely, the HP Ads Program works. Hope it continues to stay that way.

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   viryaboposted 13 years ago

   Thank you Marisa and Emievil for this long awaited insight.
   
   I decided to leave mine on (HP ads) for the month of May and then compare to April.
   
   Adsense quite dismal now, but because i'm experimenting, i'll leave things as they are for now.

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   wildernessposted 13 years ago

   I've run the experiment as well, with the same results.  I had intended to run it all month, but turned HPads back on after only a couple of weeks.  Adsense income was around 50-75 cents per day (HPads off) and 35 cents (HPads on) but as HPads brings in around a dollar a day it is a loser for me to turn it off.

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   Simone Smithposted 13 years ago

   It's really cool to hear how these experiments are going- thanks for sharing your findings, Marisa Wright! 
   Hahaa, it's frustrating that RIGHT when we released it, the Panda update rolled out... so it's harder to see a direct impact and all, but from what we found while testing the program, it does really make a difference, at least for most people

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      andycoolposted 13 years agoin reply to this

      Simone Smith, I've no doubt that if HP ads continue to perform the way it's doing right now HP will regain its old glory very soon! Let's hope for the best! I think the Pay Per Impression program works particularly good for those people who write engaging hubs! Thank you and the HP team!

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    Marie McKeownposted 13 years ago

    As a relatively new hubber I've found I benefit more with the Hubpages Ad programme turned on. My Adsense clicks were extremely erratic - maybe 2 in one day, then nothing for 10 days. The HubAds bring in a steady (though currently very modest) income. It's nice to see the earnings rising each week!

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    thisisoliposted 13 years ago

    From what I can see the Hubads have harmed my overall earnings - more so because of lost Amazon/eBay earnings than anything else.   
    
    I would expect some people to see other results though, especially those who don't go for sales over adsense.

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       SimeyCposted 13 years agoin reply to this

       I'm doing my own experiment and have turned the Ads off - what is interesting is that while the Ads were on I had only 6 sales on Amazon - through May 20th -  and after the Ads were turned off I have doubled the sales in a couple of days - probably just random luck at this point - but I'll see!!!

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          wildernessposted 13 years agoin reply to this

          Now THAT one is interesting.  I've seen a drop in Amazon sales.  Or was it just a very good month before?  My sales are low enough I think I would have to test for a couple of months at least, and then you start running into seasonal problems with any data.

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             IzzyMposted 13 years agoin reply to this

             I don't think there is any correlation. I've had a very good month for Amazon up until a week ago when I turned HPads off as part of my own little experiment.
             My Amazon sales have been down since, but I don't think it has anything to do with HP ads being on or off. My traffic hasn't changed - just the luck of the draw I guess.
             Oh and so far, I would say HPads pays better than what I am seeing on adsense alone but I want to give it a full week to see, because HPads dropped substantially in the few days before I turned them off.

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                CMHypnoposted 13 years agoin reply to this

                My Amazon sales have been non-existent over the last week and I haven't switched HP ads off - just mustn't be a good period for Amazon sales

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                SimeyCposted 13 years agoin reply to this

                I think you are probably right - it was just very ironic that I had 6 sales all month and then when I turned off the HP Ads I had sales three days in a row!!

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    Rebecca E.posted 13 years ago

    I found similar things with my Ads, when on they seemed to do okay, when off my AdSense earnings went up, but with them on, and with teh occasional AdSense click it is a good thing to have. 
    But again you have to look, for it seemed my hubs on publishing do tons better with the Hubs ads on ( i published several different styles of hubs and did this during and after the experiment-- the only thing I can think of ... but it could be the traffic)

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    SandyMcCollumposted 13 years ago

    Why does having HP ads turned on affect the Adsense income? How do they have anything to do with each other? I understand the experiments, I just don't understand what makes the difference we're seeing.

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       Jason Menayanposted 13 years agoin reply to this

       LuisEGonzalez is correct. Here's a link to the FAQ entry that shows you what changes:
       http://hubpages.com/faq/#hpads-appearance

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    LuisEGonzalezposted 13 years ago

    @SandyMcCollum: With the Hubpages Ad program active some advertising space is taken by the HP Ads ads which leaves less room for Adsense ads.

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    DonnaCSmithposted 13 years ago

    I switched off HP last week. I was getting nothing from Google and it looked like there were very few Google ads showing on my Hubs. Since turning off Hub-ads my Google has bounced back to what it used to be before all the changes. Its been only a few days, so time will tell if this is a fluke or not.

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       Marisa Wrightposted 13 years agoin reply to this

       This is a perfect example of why we all need to do our own testing.  You're one of those people who just happen to do better on Adsense.

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    soni2006posted 13 years ago

    For me, the HP ads are working quite well. I have not switched back to adsense after turning my HP ads on and have received two instant payments in my paypal account, but one thing which is little concerning for me is the fact that I am from India and paypal in India has new rules set up with Reserve Bank of India, i.e., any Indian cannot be paid or can withdraw more than 500 dollars in a single month from his paypal account. I know this a really bad decision on part of Indian government but still we freelance writers in India who are mostly dependent on paypal as the payment system cannot do anything about this.
    
    Right now, I have not reached that 500-dollar mark and I am still thinking of ways to prevent this problem. One solution would be that I hold my payments on HP to 500 dollars if that can be done. Another solution is to use my wife's paypal account to withdraw HP money from paypal because in my paypal account, I am receiving money from other sources like ebay, etc. and if all these combine together to reach 500 dollars, then I have to take one out of two steps.

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    soni2006posted 13 years ago

    Below is the link to a news site which shares information about problems paypal users in India including freelance content writers, small business sites, etc. are having after the new rules issued by paypal and RBI including the 500 dollar per month limit.
    
    http://www.timesofassam.com/headlines/p … -advantage

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    ftclickposted 13 years ago

    Since AS is not paying much I am hesitant to give out Tax ID info to yet another 3rd party. I mean, why? Tax law specifically states if you make less than $600USD, the payer doesn't need your Tax ID#; I know it seems negative but this is one area I overprotect.

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    LSKingposted 13 years ago

    How do you turn them on. I keep getting a question screen and it never accepts my answers. What am I doing wrong?

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