Do you write exclusively for what's hot on Google?
Or do you write about what you like with keyword research and back links for traffic? Some sites (and even here sometimes) you can kind of Justin Bieber tell when Bieber writers are Bieber writing for Google only. Does that work? Do you care? Or are you somewhere in the middle?
I don't do "what's hot" at the moment because it tends to not be evergreen, meaning it may get you a lot of hits for a bit, but then it dies. I prefer popular topics that are long-lasting. I do keyword research for most, but not all articles. Sometimes I just write what I am passionate about because I love to do it.
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