Why is so little glamor advice available to women over 40?

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  1. Winter Maclen profile image73
    Winter Maclenposted 6 years ago

    Why is so little glamor advice available to women over 40?

    Why is it that so many websites, magazines and references offer make up advise only a 20 year old can wear.  Those of us in our middle years need the info more than the clear skinned youth.  Is it age discrimination?

  2. scentualhealing profile image58
    scentualhealingposted 6 years ago

    Because that is what 20 year olds are spending the bulk of the money on that they make.  It is what their life is centered around, their looks on the outside.  Not that women over 40 do not take the time to wear make-up, but the bulk of their money is not going for make-up at this time of life because they have found that there are more important things in life than the latest lip color or false eyelashes.  By 40 you are realizing it is about what is on the inside that matters more.  It is a shame that more 20 somethings do not realize this, but they only know what their own parent/guardian mirrors back to them about what is important and real in life.

    1. Levertis Steele profile image81
      Levertis Steeleposted 5 years agoin reply to this

      Now, that makes much sense! So, maturity is a factor here. The market does target the biggest spender. Youngsters love too many clothes, makeup, etc. I did, too, when I was a young bloomer.

  3. Lisa HW profile image63
    Lisa HWposted 6 years ago

    Maybe they figure that by the time women reach forty they already know how to make themselves look their best (and if they don't know by then, it's probably because they aren't interested).   smile

    As a teen, I'd scour all the magazines for ideas about "a look" (make-up mostly) that would work with what I have/am looks-wise.  I learned what there was to learn and have pretty much stayed with the same stuff all those year, making small changes as color trends and make-ups have changed; but basically sticking with the stuff that works well on my coloring and features and build.  The difference now is that I sometimes use moisturizer under the foundation and under the eye area.  (It's only a matter of time for the hair color, but I'll figure that out when I get there.)

    Having said that, I don't think it's age discrimination to show young women as models.   I think a lot of things that might only right for someone twenty can be modified for someone who is older (and some magazines that are so completely aimed at younger women and that offer little that could be modified just aren't right for middle-aged women).  I've found, though, that a lot of stuff that's aimed at middle-aged and older women doesn't offer what would work for me either.

    For the most part, I think we're as unique (as far as our style/make-up needs go) at forty (or fifty or sixty) as we are at twenty; and there's not really any magazine or website that's ever going to be absolutely perfect for us if we're to truly find a look that works best for us, rather than copy the ideas aimed at everyone-in-general.  Of course, at fifty-nine, I've been used to being over forty for quite some time now.  smile  My personal, unsolicited, advice is that women shouldn't be too quick to assume they're too old to a lot of the make-up and hairstyles in magazines with younger models; and as far as clothes go, everyone ought to wear what is most flattering, regardless of how young or old she is.  The mirror and a little common sense usually tells people which clothes are flattering and which aren't - and no mature woman ever does too badly by going with classic and feminine clothes with accessories that reflect the latest fashion in accessories.  So maybe the young models aren't a matter of age discrimination and are, instead, a matter of aiming things at the people most likely to have not yet found a look and style that will become the foundation for their style, even as they make minor adjustments with age.

  4. nightwork4 profile image59
    nightwork4posted 6 years ago

    i'm hoping the main reason is because women 40 and over have realized that being yourself is more important then being some fake person who cares more about how they look then who they are.

  5. jacqui2011 profile image81
    jacqui2011posted 6 years ago

    I have often wondered this myself. Many of the magazines that I buy don't cater for my age group - I will be 47 this year! Every magazine that I buy seems to focus on the fact that when you hit the forties, you should be buying the anti wrinkle cream (which I do just in case!). I would like to see some articles on fashion and beauty advice for the over 40's, instead of focusing on teens and twenties. Most of the models that they use in the ads all look as though they are just out of nappies with baby skin and perfect figures. My body has gone through childbirth twice, and while I don't consider myself fat, I'm not a stick insect either!

  6. profile image56
    wim99posted 6 years ago

    From the writer standpoint, maybe the over 40 age group is too specialized, and advice harder to come by. By that age, women generally know what they want, and how to get it. Advice comes easy to them, and they are great teachers,but factoring in the social cost, the women may be too busy.

  7. savanahl profile image70
    savanahlposted 6 years ago

    I think when you're 20 you need all the help you can get, but as you get older and enter your 30's and 40's you (usually) become more confident and self assured, knowing what you want. You also become more set in your ways and less impressionable.

  8. profile image56
    lizzie625posted 6 years ago

    Would you be willing to sacrifice your 20 years old future by not buying her the perfect make up with the ensemble for their school ballroom dance?

  9. Winter Maclen profile image73
    Winter Maclenposted 6 years ago

    Wow.  While I might not have gotten the answer I sought, many of these thoughts are incredibly self-affirming for this grandmother.  We can take the  high road and believe we don't get the advise because by this time we should be (?) comfortable in our own skin.  But I do believe I would rather see articles and products directed at me, my skin, my 50-year-old body, than see another 50 year old trying to look 20.

  10. thost profile image60
    thostposted 6 years ago

    You pose a good question here; maybe younger women buy more clothes and makeup,

    Older women buy what they like despite the fashion police. They look at the catwalk models and know they are under fed sixteen year old kids.

    Some drop out of the looks war, but others buy quality clothes and makeup.

    They are the ones who catch men’s attention; because they don’t need anyone to tell them know to put their best foot forward.

  11. Levertis Steele profile image81
    Levertis Steeleposted 5 years ago

    "Is it age discrimination?"

    Yes and no. Ads "tack up" what sells. The media seldom glamorizes aging women, but they do put aging men on a pedestal. I suppose we know who mans the media mostly! A man with a thousand wrinkles, even creases, baggy eyes, reumy eyes, and drooly lips is considered a fine, sexy catch, especially if he has money and can give women great lives. Prostitution takes on many faces.

    If more women would get wealthy and offer men the bigger bucks, they just might start stepping up on the gorgeous stage. We hear about older women being scammed by fortune hunters who marry them and walk away with their life savings. Women need to protect their money so these men can only get a few thousand at a time. That way they can keep them indefinitely. Let's face it, people with money can pay for what they want even if it is fake. Many older women are being taken now and do not know it. I imagine some do not want to know it!

    Ordinarily, women over 40 are not considered attractive, and men are bamboozled by many women under 40 who are trading their youth and beauty for comfort. That practice is as old as man. Men get what they want when women are weak and in need. Men who creep to ugly or needy women know that they are vulnerable.

    The cost of living is rising and wages are not catching up on most jobs. Ages ago, when jobs were mostly for men, and women's place was in the home, in some cultures, men could marry as many wives as they could afford. Even in monogamous cultures, men had women outside of their marriages, and many turned a deaf ear and concluded: "Men will be men." Even wives pretended that they did not know it. Some late bloomers do it now. Everything that happens in society affects ways of life in many capacities.

    Once upon a time when more men respected their aging wives, they (the women) were more useful to them. They worked harder than young women, and they were wiser and useful in struggling families. They gave them many children to help out on the farm or work elsewhere to earn money for the family. Older women have stronger backbones and are more resourceful. Now, that men have more wealth, they feel that they can "play." Many kick their aging wives aside and get someone as young as, or younger than, their own daughters. Human beings do not always use wisdom but live life as it is dealt to them.

    1. Winter Maclen profile image73
      Winter Maclenposted 5 years agoin reply to this

      I agree on what sells. But I  find it amazing when folks don't bother to remember we, as a group, have greater purchasing power.


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