GETTING PEOPLE TO CLICK

1. 69

   lady luckposted 16 years ago

   So my traffic is rising on my hub but how do i get people to click on the damn ads!?

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2. 69

   chantelg4posted 16 years ago

   It's the luck of the draw!

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3. 86

   gamergirlposted 16 years ago

   It's tough to get folks to click.  You can't predict it, really, and you can't force it.  The best thing you can do is write engaging content that keeps the reader's attention focused on the stuff on your page, and hope for the best.

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4. 72

   relacheposted 16 years ago

   I have Hubs that make over $20/month in AdSense earnings and I'll tell you flat out, it's not from me just hoping.   
   
   Writing a Hub that relates to actually doing something offers you a much better bet for a click than a Hub that talks about something emotional or mental.  If you do product reviews, you have a better chance of getting clicks on ads that offer that item or related items for sale.  If you do how-to/tutorials, you have a better chance of making a sale for something that goes with what the person is trying to learn to do.
   
   You have to make sure that your tags are really focused to match your content to get ads that are truly appropriate for your pages, and not just in the ballpark.  And sometimes you have to experiment to fine-tune it for a few months.  But when the ads really compliment the content and meet the needs of the page visitors, that's when the clicks happen.

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5. 69

   lady luckposted 16 years ago

   Excellent, thanks !!!

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6. 70

   crazyhorsesghostposted 16 years ago

   And traffic is everything. The more traffic you can get to a hub the more clicks you should end up with.

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7. 63

   darksideposted 16 years ago

   Relache's post is a lesson in itself.
   
   Those three paragraphs will teach you more than any ebook I've ever seen dealing with HubPages or Squidoo.

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   1. 72

      relacheposted 16 years agoin reply to this

      (bows) Thank you, sir.

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8. 0

   daflaposted 16 years ago

   Yep, Relache, it's so true.  Content! Content! Content!  The ads are set by what is in the text, so you have to maximize your content to show the ads that will pay off.
   
   Hard to learn for most people.  I'm still learning myself.

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9. 86

   gamergirlposted 16 years ago

   Why yes, content is king as I've read many many times.
   
   However, all the amazing and awesome content in the world is not a sure bet that a given person will click.  The reasons people click are numerous, and not quite dictated by content alone.

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10. 87

    Rik Ravadoposted 16 years ago

    The whole Adsense thing is crazy.  Google want people to click, we want people to click, the advertisers want people to click but if we ask them to click Google ban us!
    
    The only thing I can add is that it sometimes pays to not give a complete answer.  You leave the solution unsaid and let the ads provide part of the solution.
    
    For example, you might end up a 'how to' by saying, "there are several well known products on the market that will enable you to complete this task."
    
    Adsense then hopefully provides some of these products in the form of Ads.
    
    On the other hand if you finish by saying "finish up the job by throwing a bucket of cold water over it".  People may be less likely to click on the ads for other products.
    
    I still go back to what GamerGirl says.  'Content is King'.  If the content is no good then crude links into advertising won't work anyway.
    
    My other thought is subliminal manipulation (don't do this - I'm sure Google have banned it already).  You might write a hub which keeps referring to clicking.  It might be fiction, something like this... 
    
    Click went the heals of Ursula's stilletos upon the hard stone floor.  Click, click.  Click, click.  Too late, she saw the telephoto of the paparatzi appear around the corner.  She heard the first shutter click as she was blinded by a 100 flashguns.  Click, click.  Click, click.  She turned and ran, her heals click, clack, click, clack upon the rain-soaked astfelt....
    
    (Link to my as yet unpublished hub called 'Please Click').   

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    1. 72

       relacheposted 16 years agoin reply to this

       Rik, I predict you'd be the next person to have your Google account shut down if you used the above technique.
       
       What you just demonstrated is called "keyword stuffing" and it's a big no-no regardless of what words you stuff, not just the word "click."

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    2. 85

       embitcaposted 16 years agoin reply to this

       That's just the thing though. Advertisers don't want people to click. They want people to BUY. It doesn't serve the advertiser's interests to promote the merely curious into clicking just for the sake of it. They want people who are self-motivated to click because that person is more likely to turn into a buyer.

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       1. 0

          daflaposted 16 years agoin reply to this

          That's why Google has made it harder to earn big bucks with Adsense.  I know of three people who have cancelled their Adwords accounts just recently because they were getting tons of clicks, and no sales. It was costing them more than it was worth.    The only way to really make money with clicks is to have a site where you can pick and choose what ads you put on by how much you make per click, and tailor it to your page content.  Google doesn't frown on that at all, as long as it's legitimate content.
          
          Think of it like this...if you were paying Google say $.05 every time someone clicked on your ad, wouldn't you want those ads to at least be paying for themselves?  People buy Google Ads to make money for themselves, not for other people, unless they're just using them to get traffic, in which case it's an advertising expense.

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          1. 85

             embitcaposted 16 years agoin reply to this

             This is why a lot of Adwords advertisers only run on the search network and not on the content network. When I was running Adwords campaigns, I always turned off the content network because it was garbage traffic. But on the search network, that is people actually going to Google and searching for stuff, my ROI was excellent.
             
             I think a lot of the reason that Adsense doesn't pay out all that great per click is most of the best advertisers, paying top bucks, are only advertising on Google search pages, not the content network.

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    3. 86

       Marisa Wrightposted 16 years agoin reply to this

       LOL, Rik, love it!

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11. 87

    Rik Ravadoposted 16 years ago

    Seriously, I agree with you Embitica and Relache.  But it is strange how it is OK with Google to position ads, for example 'above the fold' to maximise clicks or choose colours so the ads either blend into the content or alternatively stand out from the content.  Presumably this is acceptable because it doesn't spoil the ratio of clickers to buyers?.
    
    I believe images which encourage people to click are also not allowed.

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