Something doesn't smell right about all this, but I just can't seem to put a finger on it ... doh!
One thing I do know ... if the hub is also written in all caps and poor grammar it will have the highest bounce rate a hub has ever received. 
And why is a bunny discussing this with us? Shouldn't he be out hiding eggs? And if he was hiding eggs, is that what gave him the idea for this message? Don't trust bunnies, I tell ya!