How much is hubpages.com worth?

1. 77

   colorfuloneposted 9 years ago

   Estimated worth:  $91,500,000
   91 and a 1/2 million dollars? 
   
   How much can HubPages earn in a year?
   $19,493,280 / year
   
   Okey, you might be wondering where on cyber-space I got these figures.
   ( worthofweb.com/website-value/hubpages.com )
   
   Can that even be close to being right?

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   1. 94

      Susana Sposted 9 years agoin reply to this

      I think that might be a bit of an overestimate.
      
      If you go by traffic... approx 22 million per month, 40% of which is theirs = 8.8 million, and use an average CPM of $5.
      
      8,800 x $5 = $44,000 per month.
      
      Most of that is going to be spent on staff, building costs, equipment etc.

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      1. 77

         colorfuloneposted 9 years agoin reply to this

         Well m'dear, that estimate certainly does seem to be a more realistic one for me to swallow, Susana. Still, that is pretty amazing to me, that's a lot of money.

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         1. 94

            Susana Sposted 9 years agoin reply to this

            It does sound a lot but it's not really, not when you factor in the costs. I've worked with one man band websites that earned much more than that (well they did after I worked my magic on them lol ).

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      2. 70

         clivewilliamsposted 9 years agoin reply to this

         ads?

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         1. 94

            Susana Sposted 9 years agoin reply to this

            Income from ads at an average of $5 per 1000 (that's what I used as CPM).

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      3. 33

         Writer Foxposted 9 years agoin reply to this

         Sorry, but that is not nearly enough to pay 23 full-time employees in San Francisco.

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         1. 94

            Susana Sposted 9 years agoin reply to this

            CPM could be double that or more. Plus I have no idea if HP is in the red or black.  I'm not pretending to actually know, just providing a means to make an estimate.
            
            I definitely don't see any way that HP could make over $1.5 million per month from the traffic it gets.

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            1. 33

               Writer Foxposted 9 years agoin reply to this

               But, you're looking at the wrong traffic figures anyway.  It's not visitors that matters; it's page views.  Monthly page views right now are 51,499,536.  Forty percent of that is 20,599,814. A page view is worth about 1/2 cent = $102,999 per month.

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               1. 94

                  Susana Sposted 9 years agoin reply to this

                  Yes that seems reasonable.
                  
                  In my seriously sleep deprived state I  wasn't going for precision, just more realistic guesstimates.

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               2. 77

                  colorfuloneposted 9 years agoin reply to this

                  $102,999 per month does seem more realistic with 23 full time staff.
                  Thank you Susana and Fox for putting your heads together on this.

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   2. 87

      NateB11posted 9 years agoin reply to this

      I've seen that site's estimates before and wondered about its accuracy. Put it this way, it said the worth of one of my sites was way more than I make from it. So, not sure how or what they are measuring.

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   3. 67

      relacheposted 9 years agoin reply to this

      How can you even begin to think that's anything but a fictional and fiscal exaggeration?

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2. 82

   psycheskinnerposted 9 years ago

   Most sites of that type give a wild overestimate. I tried it on my own blog and got a good laugh out of it.
   
   In the end things are worth what someone would actually pay for them.

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   1. 77

      colorfuloneposted 9 years agoin reply to this

      That is so true, psyche, it boils down to how much someone is willing to pay for online realestate. 
      
      Good to know you got a good laugh from the figures that came up for your blog.

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   2. 0

      calculus-geometryposted 9 years agoin reply to this

      It says Bubblews is worth $6 million, lol.  It also says FB is worth about $78 billion, but that one just might be about right.

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      1. 77

         colorfuloneposted 9 years agoin reply to this

         Now, there is a chuckle, "Bubblews is worth $6 million". 
         Okey Dokey!

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3. 86

   Rafiq23posted 9 years ago

   Susana! What about clicks that also generate revenue?

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   1. 94

      Susana Sposted 9 years agoin reply to this

      The average cpm I used would include clicks and amazon and ebay revenue.

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4. 72

   jacharlessposted 9 years ago

   1.5 cents per visitor, based on that report, sounds about right as far as base valuation goes. Also take into account HubPages is a seasoned site -nearly a decade in business, and ranked in the top 100 of all websites that exist. If factoring in Ad Revenue and mTurk elements, I'd (gu)estimate around 10-15 cents per visitor.

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5. 74

   Barbara Kayposted 9 years ago

   My website earns more than that site states. So the figures may be close to accurate for Hubpages.

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6. 75

   Paul Maplesdenposted 9 years ago

   Here's some (admittedly very guestimated) math:
   
   If we assume that HP is paid per click by Google AdSense (this is the normal model for publishers), rather than per view:
   
   AdSense income
   Optimised RPM: $7.00
   Page views per month: mobile: 17 million; desktop: 13 million
   Reduction for ad-blocking / hubs without ads: 20% reduction mobile; 30% reduction desktop
   Gross revenue earned from AdSense: mobile: $95,000; desktop: $64,000
   40% split for HP: mobile: $38,000; desktop: $26,000 total: $64,000
   
   Amazon income:
   Assume a third of hubs have an Amazon module; 2% of page views generates a click through to Amazon (targeted) and 10% of those click throughs make a purchase:
   20,000 purchases a month
   Average sale of $20
   Commission (highest tier): 8.5%
   Revenue of $40,000 a month, 40% split: $41,000
   
   ebay income
   Assume a tenth of hubs have an ebay module; 2% of page views generates a click through to  ebay (targeted) and 10% of those click throughs make a purchase:
   6,500 purchases a month
   Average ebay fees of $2.50
   Commission: 60%
   Revenue of $10,000 a month, 40% split: $4,000
   
   Total revenue
   AdSense: $64,000
   Amazon: : $41,000
   ebay: $4,000
   
   Grand total: $109,000 a month
   
   A standard business valuation is three times gross revenue, so:
   
   $109,000 a month x 12 months x 3 = $3.9 million
   
   There are a lot of guestimates in here, but I have tried to use reasonable numbers where possible.
   
   Edit: I see that WriterFox and I came it at pretty similar amounts, which makes me feel a little better about my math!

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   1. 75

      Uzochukwu Mikeposted 9 years agoin reply to this

      I think I somehow believe in the calculation made by Paul Maplesden.

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7. 92

   aesta1posted 9 years ago

   With 23 employees plus other business costs, that's not a lot.

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   1. 87

      NateB11posted 9 years agoin reply to this

      I was thinking the same thing.

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   2. 72

      jacharlessposted 9 years agoin reply to this

      Spot On. Average San Francisco tech-based employee earns roughly $85k. That's $2M annual in base salaries.

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8. 61

   The Examiner-1posted 9 years ago

   I was wondering why you cam up with them. Is something going on?

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   1. 77

      colorfuloneposted 9 years agoin reply to this

      Examiner, I stumbled on that site when I was searching for information on something else. Not ever seeing a worth-of-web tool before, let alone never hearing about one, I wasn't sure what to think about it's accuracy. I did think it was a surprisingly high amount. But then, I didn't know how much HubPages gets per-view, now I know it is 1/2 cent. 
      -- Interesting to see the "guesstimates"!

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      1. 61

         The Examiner-1posted 9 years agoin reply to this

         Oh I see.

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9. 62

   tlcsposted 9 years ago

   Do you think maybe they could find it in their hearts to give us hubber's a little pay rise if the facts provided are correct? (Not yet had a pay out after 3 years!)

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   1. 75

      Uzochukwu Mikeposted 9 years agoin reply to this

      Tics, the payout is dependent on how active and traffic any hubber receives. Some earn high and others low or nothing depending on traffic.
      
      Personally, I received two payouts within one year of membership here.

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10. 74

    Barbara Kayposted 9 years ago

    Be sure to check what your own hubs are worth. Just type in the url to your profile. The amount for mine is about right, so yours should be too.

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11. 96

    Peggy Wposted 9 years ago

    Using that website, I checked mine and while it might have been true in the past, the lowered amounts I am receiving today would not amount to the figure given.  I am assuming it is an annual figure.  It is interesting in any case.  I did not know it existed.

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