Mine has gone up and down over the years, and I shouldn't really complain because even when it is down, it is still considerably higher than what most people see. I just wondered if anybody else was having this problem.
My hubs are mostly seasonal, so I expect CPMs will return in the late Spring. Sigh
From what I have read, average CPMs average between $2 and $5 per 1000 impressions, but remember that the team gets 40%.
So, for example, if I get 1000 views, I generally figure that 600 of them might get impressions (but not all of them may be mine because some impressions strictly belong to the team). I then multiply 600 by the average number of dollars I currently get, and that gives me a fair estimation of what I will receive on any given day.
So, if I get 1000 impressions at $3 per 1000, I will get $1.80 more or less. It's just a rough estimate, but usually I'm fairly close. If I get all of it, then all of them were mine. If I get less, then some of them were the team's.
Some people get far fewer than that, and some get far more. To raise mine, when I use the Google Keyword tool, I always look to see what advertisers are paying for key words and try to use the ones that are getting the most. It seems to work most of the time, but, in my case, it is seasonal because of my niche here.
tsmog--are you aware of where you can see the CPM without trying to go through these calculations? Just go to your earnings page, then earnings report, and under the "Choose Report Type" block you can choose "Ad Program" and the dates that you want to look at. If you choose that option, it will give you the CPM earned on that day and the number of impressions. When I saw this post by TT2 I went back and took a look at my CPMs. (If I did not have this chart I would have no idea what the CPM is historically since I do not keep track of those numbers or go through the calculations that TT2 points out.) Historically, the numbers on Thursday were low, as low as last March, but there is a lot of fluctuation. Hopefully it will go back up again--it always has in the past. But, as Dale points out, it certainly has not increased.
I know how to find the CPM in my account (no need to calculate it because HP already does it as Brandon explained) and I've heard the $2 - $5 figure before, but I'm skeptical because I've never found a reliable -- and current -- source for that figure. Not saying you made it up or anything, it's just like one of those urban legends that gets told over and over.
A simple anonymous poll with options ranging from $0 to $10 in $0.50 increments, asking what your average CPM for October 2015 was, that would be very eye-opening. Maybe someone can write a hub around it and include polls for each month of 2015.
I don't think this is against the rules, but over a year ago, that bracket that you just suggested wouldn't hold my CPM. And now I fall in the general urban legend category. So that's how bad I feel lol
Go to Earnings in My Account; go to Earnings Reports; There is a box that by default says All Programs; click on it and there will be a drop down; click on Ad Program then hit Submit; scroll down and you will see a column for CPM.
So far you don't really have enough responses to come to any real meaning statistically at this point. However, I would really like to see what happens if you ever get, say, 1000 responses.
Just looking at what you have so far, however, it seems that my figures weren't far off. Only 1 person was getting more than the range I originally stated.
This, by the way, was not a "made up" figure. It was researched years ago by another hubber who somehow got the actual numbers.
More interesting is the hub Relache posted awhile back that discusses average overall earnings as the result of a poll she took. If she still has it available on her profile, you can check it out. Can't remember the title. If I am remembering correctly, more than 50% of the people who responded were making $10 or less per month. This would jive with the range I provided.
Is change to CPM an individual thing that varies hubber to hubber? Or do they affect everybody across the board, for the most part. I see ups and downs but nothing drastic or significant. My CPMs stay within the same range. They have gone down a couple dollars since January of this year. But overall, since I've been here for 3 years, they have increased steadily each year, until the decrease this year. So I can't complain.
It also looks like the more hubs, the more impressions, the more earnings you get. So regardless of the CPM, we need more traffic to see significant earnings. Right? My CPM might be high one day but if I have few impressions, oh well. I'm not reaping the benefit of a high CPM that may last for only 24 hours.
Well I think that CPM's are based on the categories. The amount of traffic a hub in a particular category receives is what determines your ultimate CPM. Because advertisers usually pay for ads on specific categories.
For your topics, perhaps, but not for mine. CPM is actually up from September's CPM for me.
Sunday my traffic was up 80%; that has throttled back, but is still up 30%. Amazon sales have returned this week to normal levels for me as well. October Amazon sales were awful until the last 3 days of the month pulled it up out of the abyss.
Yes, but your niche is a highly popular one that would be very widely read by many people and thus strongly supported by advertisers. That you do so well is great because you've got tons of competition!
I have a few health related hubs. They used to be on this site, but I moved them to my second one. They do OK, but nowhere close to what you are discussing...I must be writing on the wrong health topic!
Those figures you quoted are unbelievable! Who knew? Now I see why all of those big health related sites are on the web...like they don't already make enough!!!
You're right, they pay very well - but good luck actually earning that money!
The biggest problem with keyword research is that all the spammers do it, and they target the highest-paying keywords. The result is a mass of worthless spammy websites on those topics, and that has consequences.
Mesothelioma is a classic example - it became so saturated with spam sites, Google slapped a penalty on every blog that included the word (which was very tough on individuals who were writing genuine accounts of their experiences).
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