An Interesting if Accidental Discovery Using Google Adwords Tool

Jump to Last Post 1-13 of 13 discussions (28 posts)
  1. Gordon Hamilton profile image94
    Gordon Hamiltonposted 12 years ago

    I only started regular use of the Google Adwords Tool fairly recently, in direct response to excellent advice given right here on Hub Pages. A couple of weeks ago, I started thinking about how many people search for things that I remember from my childhood, that are not nearly so often referred to today. I have been playing around with the site over the past few days, searching for things I and many others will remember and have found some incredible results.

    I am obviously not disclosing my precise searches but an excellent example (I hope to publish the Hub in the next couple of weeks! smile ) is something I remember loving from childhood, which has around 150,000 global searches and shows no level of competition whatsoever. There are obviously no guarantees of success but thinking of things which were popular many years ago, pre-Internet, can produce staggering findings. Just because they are no longer fashionable doesn't mean people are no longer searching for them. I already have a list of ideas for future Hubs through this experiment.

    You can apply this to virtually any topic. If you are perhaps only in your twenties and struggling to come up with ideas, think about things your parents talk about or talked about. Set aside a couple of hours to try this out on your subject of choice, firstly brainstorming with an old-fashioned notepad and pen and secondly using the tool and you may find some amazing ideas for ultimately very successful Hubs.

    Good luck!

    1. Jason Menayan profile image60
      Jason Menayanposted 12 years agoin reply to this

      Nice tip, Gordon!

      Finding those niches where lots of people are searching, but there's relatively little content being served up to address them, are great for high-quality Hubs. Good luck!

      1. wilderness profile image95
        wildernessposted 12 years agoin reply to this

        No, it's NOT a nice tip!  He should have just posted them.  Or at least emailed them to me. lol

        Seriously, that is a good idea; I'm going to have to put some thought into my childhood.

    2. Neerizzle profile image70
      Neerizzleposted 12 years agoin reply to this

      Thanks for sharing this, it's actually a really good idea! I don't know how good of a use I can make for this as my childhood was mostly during internet times but I'm sure many others will find it beneficial. Thanks again!

    3. Quilligrapher profile image69
      Quilligrapherposted 12 years agoin reply to this

      Hi Mr. Hamilton,
      I’m a SEO dummy and I have a question, which you might be able to answer for me.  Do keywords with little or no competition result in google ads having relatively low Ad-sense click revenue?  Or, am I confusing keywords and tags?

      1. janderson99 profile image52
        janderson99posted 12 years agoin reply to this

        Generally Yes, BUT

        It depends what you mean by competition
        => In the Google tool it means the number of advertisers competing to advertise for that word
        => In a Google Search it means the number of pages Google can find that use that keyword
        => For keyword competition, in the sense of the quality of websites competing for the keyword, it depends on which tool you ask. Generally it is a formula based on page rank, number of backlinks and whether or not the keyword is included in the Title, Description etc.

        For A1 Niches it is a percentage score based on all these things - Low percentage for low competition

        || Price per click CPC || Keyword || Competition Strength (%) || Visits ||
             /                                        /                 /                                                /
        1.08, chartered accountant salary, 28, 5400   
        => low competition,  moderate CPC, high hits

        0.23, simple electronic circuits, 29, 1000 
        => low competition, low CPC, moderate hits

        3.63, quorn business travel, 29, 110 
        => low competition, high CPC, low hits

        The last one has low competition, but high CPC with low traffic

        1. Quilligrapher profile image69
          Quilligrapherposted 12 years agoin reply to this

          Thank you, Mr. Anderson, for your helpful reply.

    4. Marisa Wright profile image85
      Marisa Wrightposted 12 years agoin reply to this

      Sorry to burst your bubble, Gordon, but you've totally misunderstood the meaning of the "competition" column.

      If there is no competition whatsoever, that means there are no advertisers interested in placing ads.  That means you can expect little or no Adsense income from that topic.

      If you have HP Ads, however, it could work well, because HP Ads pay on impressions not clicks.

      JAnderson explains it well in his post.

      1. Will Apse profile image88
        Will Apseposted 12 years agoin reply to this

        Whether Gordon has misunderstood 'competition' or not hardly matters.

        It is still a good idea.

        All you need to profit from the HP ads is traffic. If you can get this by writing about stuff you are interested in, it sounds ideal.

      2. Quilligrapher profile image69
        Quilligrapherposted 12 years agoin reply to this

        It seems you confirm my first impression that low keyword competition results in lower Adsense revenue.
        Thank you.

  2. Jenna Pope profile image59
    Jenna Popeposted 12 years ago

    Very cool!!

  3. Matty Says profile image59
    Matty Saysposted 12 years ago

    Hi Gordon, this is a good idea.  The one thing that I would suggest, however, is to try searching for the terms in search engines, after using the Adwords tool.  I find that sometimes, the Adwords tool will say that there is little/no competition, but when I put the term into Google, Yahoo, Bing etc., there will be millions of search results.  I don't know what they mean by "competition," but it's more than simply a numbers game.  Best of luck in your quest and keep us posted, when you find the successful niches!

    1. DreamsInBloom profile image73
      DreamsInBloomposted 12 years agoin reply to this

      What Google means by "competition" refers to people who are bidding on those keywords. For example, there may be 1,000 people bidding on the term "blue widget" and those who bid the highest will get people to their website when people click on that ad. But maybe only 12 people are bidding on the keywords "green widget." The main purpose of the Google keyword tool is for advertisers, not publisher and writers (we just take advantage of the Google keyword tool too).

      1. SuperheroSales profile image58
        SuperheroSalesposted 12 years agoin reply to this

        Thanks for clearing that up.  I was also confused about the term "competition" on the Google keyword tool and thought it meant there were not very many sites on the subject.  This is good to know!

  4. LuisEGonzalez profile image76
    LuisEGonzalezposted 12 years ago

    Nice tip, although I must tell you that I have been doing something similar for well over 7 months but my topics are dealing with photography. Using Google key words I search for terms, ideas, topics, subjects, projects and so on that were hot or at least discussed back in my college years and all dealing with my interest. Another good suggestion if I may is to signup for Google alerts in whatever topic you choose. The service is free and you will be emailed regular updates regarding anything that deals with your chosen topic. cool

  5. Victoria Lynn profile image87
    Victoria Lynnposted 12 years ago

    Great idea! I'll have to try that.

  6. amazingchild profile image60
    amazingchildposted 12 years ago

    Fantastic tip!

    And now I have to follow you to find out what this mystery item is? Is it Monchichis? No? Bummer.

  7. Will Apse profile image88
    Will Apseposted 12 years ago

    The nice thing is, we now have a really supercharged platform on Hubpages. We can go after high competition keywords.

  8. recommend1 profile image60
    recommend1posted 12 years ago

    This is a really good tip - but doesn't it mean you just get  OLD visitors big_smile

    1. shogan profile image77
      shoganposted 12 years agoin reply to this

      Yeah!  And they have trouble finding and clicking on the little ad links!  tongue

      1. Lisa HW profile image61
        Lisa HWposted 12 years agoin reply to this

        recommend1 and shogan:     All right, you people.  Knock it off with the "old" remarks!!!!!  mad  mad   mad    You'd be surprised what we first-generation Hula Hoop users and Chatty Cathy friends are capable of.   big_smile  wink

        1. recommend1 profile image60
          recommend1posted 12 years agoin reply to this

          Now if yhou really understood the meaning of old then you would also have a photograph of yourself with John Lennon and Paul McCartney on the day their first number one hit announced !  or one of you standing by one of the worlds first computers in its own BIG building - or how about one of yourself waving the Brit flag on the Coronation of Queen Elizabeth ??

          You kids !!!

          1. Lisa HW profile image61
            Lisa HWposted 12 years agoin reply to this

            Ah.  Well, I feel much younger now.  My parents never would have allowed me to do more than watch the Beatles on the Ed Sullivan show (and later, of course, wear Beatles sunglasses and collect Beatles trading cards).  (I hope I don't get thrown off HubPages for being too young to be on here.   hmm   smile  )

  9. AEvans profile image72
    AEvansposted 12 years ago

    Great advice! I am checking Google Adwords now. smile

  10. Katya Drake profile image59
    Katya Drakeposted 12 years ago

    It is a good idea. I have a friend who is a specialist in internet marketing and he actually advised his students to use Google Adwords for that reason. You have to make sure that the info you share on that topic is quality for it to benefit you but it definitely can benefit you.

  11. sofs profile image77
    sofsposted 12 years ago

    Janderson, you must have a heart of gold to freely dispense with your findings. I wish you the very best.

  12. Dolores Monet profile image94
    Dolores Monetposted 12 years ago

    I am thinking of hubs on Fizzies, Bob-a-Loops, and Davey Crocket hats (or was it Daniel Boone hats), haha.

  13. tlpoague profile image83
    tlpoagueposted 12 years ago

    Thanks for these interesting tips! I wish you the best of luck in your findings. It sounds like your hands will be busy for awhile. I am looking forward to reading them.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)