Robin published a new Learning Center entry yesterday, that will be helpful to those looking to enhance or recover search traffic to their popular Hubs:
Increase your Traffic by Updating your Hubs using these 12 Steps
I personally used the principles outlined in the entry in mid-December, and saw a 21.1% traffic boost that kicked in about a week or so after I made all my updates. Part of those updates involved unpublishing Hubs with very low average time on page (as measured by Google Analytics), and part of that involved doing some fairly significant refreshes to Hubs that are either my biggest traffic drivers, or have been in the past.
Check out the Learning Center entry, and see if a little renovation does your overall traffic some good!
Thanks for the notification and your personal experience. I'll go check it out may not be for me as I'm new here and my hubs are new as well. But it'll be a good learning curve
Edit : - I already read it it's the one that came in the weekly newsletter
Jason - not to be picky - but you have 4 hubs - it's very easy to maintain! I have over 500 - and therefore it's very hard to actually decide where to start the maintenance.
Recently I requested an enhancement that would allow me to sort my hubs by 'last updated' date. But here are some other ideas that would really help me (and I suspect others with a large portfolio):
-Add some analytics info to stats - time on page etc.
-In the weekly report, list my hubs that haven't been updated for a year.
-In the weekly report, list my hubs that haven't received an 'outside' visit in a year.
Just a few simple reports would really help out!!!
Haha! Sorry, I forgot to mention that I was talking about the account I use to publish Hubs, livelonger. I have just over 150 Hubs left now, having unpublished around 35 total that were once published.
Good suggestions. I'll see if there's engineering bandwidth to add these.
I don't think it will be necessary to get a weekly report of the ones that haven't been updated in a year because if the last update date thing is added we can just sort it that way. It will save some engineering and programming or whatever it takes to get this done. Just my suggestion you'll know best
Great ideas SimeyC! Hope it can be accomplished.
Thanks Jason and thank Robin for doing this work. I actually printed out the hub and will start using the suggestions.
Question...I just changed the comment section to show last comments first and noticed another option...that of limiting the comments to no more than 20, 50 or 100. Which is the smartest thing to do?
I'm not sure. If your comments are on-topic, then I'd show as many as possible (my opinion). My reasoning is that they enrich the content of your Hub to a visitor who doesn't know you, and can provide them with more reading material.
If they are friendly banter back and forth that have nothing to do with the Hub's topic, then I'd probably show fewer of them. They might dilute the overall topical thrust of your Hub, and annoy readers who don't already know you.
What do others think?
Jason, it would be a huge help if we could have a "last updated" date on our Statistics page, as well as the date published. If you're not able to sit down and edit them all at once, it's very easy to forget which ones you've done and which you haven't.
Personally, I'd be willing to sacrifice either the 1 day or 7 day stats to make room for it, I feel it would be that useful.
I keep track of it using a spreadsheet but it's tedious.
The few times I've systematically gone through my hubs I've sorted them by publish date and simply gone down the list. If I get back to it by the next day I can generally remember which one I left off on, or I can jot down which one was last when I quit for the day.
I'll see if this is something engineering could build. I agree it would be helpful.
This will help tremendously. I keep updating, then getting confused as to which one i have done and which one i haven't.
I have had to resort to taking them, one niche at a time, but its still hard.
That's a great idea! With hundreds of hubs it is difficult to keep track. Hope engineering can accomplish that! Like Marisa said, while interesting, the 1 and 7 day stats are not all that important long term and most of us writing are in it for the long term.
I like the 1 and 7 days stats. They are useful at-a-glance statistics and I don't want to see them dumped. Just thought I'd throw that in seeing we now have two hubbers prepared to dump them.
The slide show views, on the other hand, I never look at.
Dump the slide show keep the one and seven day that's the only thing I look at!!
I'd suggest dumping the 'ever' column. What's the point of comparing the all time views of a 1, 2, 3 and 4 year-old hub? And how meaningful are four year old stats anyway? Maybe lose the 7-day view and replace the 'ever' with a 1-year?
I'm off to the learning center-- been culling and updating periodically and think it's time to roll up my sleeves and get at it again--I find that honing the title and adding a paragraph or so to an old hub can turn a loser into a winner and I'm anxious to have any tips and tricks on offer-- thanks Jason
Good luck Robie - I have deleted over 30 hubs (!) and updated probably twice as many in the past week or two. I have a few hubs that I have put "on probation" to see if traffic improves after adding caption titles, new tags and re-organizing.
I am in your corner, robie2. I believe that I have noticed upgrading the titles with title tuner has helped most of all. I think even small changes are registered significantly. Sometimes, like you, I add a paragraph including a keyword I may not have used before.
I have been using all these 12 methods except the last one. I have not removed any hub for low "View duration".
Thanks for the good idea. It will help many hub authors to increase their traffic.
I'd like to see more done with the Questions section. For example, add the survey feature so people can "test-drive" an article idea before actually writing it and so that people can answer more questions more quickly.
he jason thanks for the notifion and your experienxe. i am used the experience in the my website and business increasing.....?
Abby, you need to have some command of the English language to post here. Just for interest, who wrote your hub, or did you copy it from a brochure?
Actually her hub is pretty much word-for-word posted under the name of another hub account-- including the title.
Yes we need some Spring cleaning-- even if it's still Winter.
That was what I was doing from last week except the last comment first thing and polls etc. I am also cleaning up all short comments, comments with links and comments with grammatical or other errors. I also deleted a lot of irrelevant tags and added content and pictures to some of my old hubs. I have only done 10% of my Hubs so far because of my other commitments and have seen some encouraging results. I hope when I finish the entire lot I would see a good improvement in traffic levels.
That post was just what I needed as a fairly new hubber to start working my way through my hubs. I'm amazed that I'm already seeing such positive results even though I've only done a few.
I'd be curious to hear the thought process one goes through before making the decision to delete a hub. In the past, I considered unpublishing a couple of hubs that just weren't seeing any action. But, now I'm glad I didn't because they're suddenly doing fairly well... and without me making any changes.
So, how long do people sit and wait for their hubs to "stew and age" in the search engines before deciding their resurrection is futile? Obviously, I know we all try to tweak them to see if that will make any noticeable difference. I'm just curious how people come to the conclusion some hubs are dead in the water.
I have deleted some hubs, too. Some I didn't think were up to my own standards of quality and I just felt were hopeless topics. I don't regret that one bit, and I WILL add my subdomain had a crazy increase in traffic after doing so. Are they related? I don't know... I also simultaneously deleted a bunch of rss feeds, Amazon capsules and keywords I felt I'd overused.
Very good question.
In the past (i.e. pre-Panda) we generally advised people to let Hubs age, and keep them up even if they weren't getting much traffic at all. What would be the harm? If Google didn't like sending traffic to them, maybe it would eventually change its mind. Like in your example, sometimes it did.
Now, in the post-Panda era, Google seems to be looking at average quality on a site, or a HubPages subdomain in our case. In this case, stuff that Google might not like I've been unpublishing.
What have I looked for?
- very low average time on page (using Google Analytics) - from 3 to 10 seconds, for example. It couldn't hurt to have even a higher bar (30 seconds or so).
- very old stuff (several years old) that never got much traffic - when I took a look at these, they were my first "newbie" Hubs and were not terribly good. They were certainly not better than what was showing up at the top of the Google search results for the search term I was targeting.
- short, thin-content Hubs - again, these tended to be my oldest Hubs.
So, I would probably say that if a Hub is only getting a trickle of traffic, but that's because it's on a very extremely niche topic and it's at the top of the search results (but just few people are searching on it), then I'd keep it. If it's too short or, if being honest with yourself, not better than what others have published that are appearing above you in search results, then I'd can it, especially if it's been up for more than a year.
I also steer clear of anything that can appear to be a "doorway page" - i.e. designed to funnel people to Amazon or other sites. I had a couple of those which I've unpublished. They tend to do great in terms of earnings if you can sustain traffic to them, but they can also send all of your traffic across your account down the toilet. That's my suspicion, anyway.
Okay, thanks... That's what I was looking for, Jason. I think there's something to be said for one's gut instinct as well. If that makes any sense... Times, they are a changin'.
Edit: One last comment... this all makes me thing Google mustn't be very gung-ho about product review hubs.
Double edit: I wonder if adding a when to delete section to Simone's hub could be useful... I can't be the only one wondering about this.
Some of my hubs are topical to certain times of the year...like Christmas. Readership falls off at other times of the year but spikes around those times so I am thinking that it is best to leave them alone. Correct?
They could run aground of Google's aversion to doorway pages, if all they're designed to do is direct readers to Amazon. Not all product reviews are designed around funneling readers to Amazon, though. The hardest to defend are those that say things like "Buy (online)..." in the title, since you really don't buy from the Hub itself at all.
I'll ask Robin if she can flesh out that section (#12).
One of my Hubs which got me loads of Sales (about Boyfriend Arm Pillow) and was at number 1 on Google is now gone down from its position. I got zero hits on this Hub today and negligible traffic for the past more than one week . Can't believe that it is a hub which I have 653 likes and 13 tweets. Maybe this has to do with my buy online on url (or Google showing its dislike for Facebook like). Today I added 'Reasons why you should Buy it' to the original heading of Boyfriend Arm Pillows for Women to make it look different from the other search results. It is a well back linked Hub. Now I really have no idea what to do to get back the traffic.
Yeah, that's tricky. I don't think the Facebook Likes are hurting you. Sales Hubs need to be approached with caution. Focusing on being informational instead of salesy might translate into less traffic, but less likely to have traffic abruptly taken away.
All of my Hubs which got me Amazon Sales are seeing a downfall at the moment. The page views have dropped significantly which confirms that Google has taken a dislike for such Hubs. Time to take some drastic steps now. I have something in mind. If it works, I will reveal it to all.
That's a big assumption! Bear in mind when you're checking keyword density, that the words in the Amazon capsules must be counted too. If you're at the maximum with your text, the words in the Amazon capsules could be tipping you over the edge.
This is interesting. I've done relatively few sales type hubs compared to most of the ones that I write. Will look forward to learning more on how best to approach doing them or correcting them. In the meantime, will cut the numbers of things shown in Amazon capsules.
I would just die of shame if I had any hub that had a read time of 10 seconds! Anything less than 2 minutes and the days of that hub are numbered as far as I am concerned.
As to Amazon pages... If they are not good performers after a few months and have poor user metrics I cut them and replace them with other Amazon hubs.
The percentage of Amazon hubs that I have now is not bringing down the wrath of Panda but I don't want to increase that percentage. Panda clearly has a dislike for highly commercial pages.
This may be a silly question, but using the new guidelines, I started with one niche...that being one state with a number of hubs all related to that state. All of them had 3 stars or higher meaning that people have stayed on the page a while, yet some have gone without comments for quite some time. In other cases, readership is low yet there are 4 and 5 stars meaning that when people access the site they stay there for a time. Is it ever smart to cut out a 3 or higher starred hub just because the numbers of readers happens to currently be low?
but Jason I don't clean, lost and afraid to attempt, not a good housewife, come to think of it wife either
I've been here 7 months, with 208 Hubs. The ones that don't perform well are the book reviews and my attempt at 27 chapters of creative writing. I don't write those anymore, but at the same time, I am too chicken to delete them. It's like they're my friends, and I don't have the guts to let them go. Maybe when I reach my one-year anniversary in June?
Why don't you put your creative writings together in an ebook?
My book reviews don't always do well either. Do you have a blog? Blogger has free ones. If you can't bear to get rid of your reviews, put some on your blog. Mine do well if women like the books, but othes go unnoticed. Also, I have hubs with thousands of views, and can see people stay on to read the whole thing, so then I don't care if they comment.
I apologize for following a tangent on this thread. --
the original link is:
http://hubpages.com/learningcenter/Upda … se-traffic
I, also, printed this out and will be using the suggestions. Newer Hubbers can keep it in mind, but I think it is especially helpful for those who have at least 100 hubs and at least a year or two of participation
Thank you for the suggestion, Marisa. What I should be doing is the novel I keep starting and stopping. That has been going on since 2008. I think 2012 is it! Shoulda, woulda, coulda. I'm having too much fun with my retirement, but at the same time, I believe I'm ready to do some serious writing. HubPages has shown me I can write 2,000 words a day. Or more.
I am definitely going to follow her steps. Thanks for sharing.
I missed this one:
http://hubpages.com/learningcenter/Subd … of-Traffic
which is also good.
I think the point about keyword stuffing is especially relevant. I've said before that I think that's the problem for some others who had a drop, and I'm going to check out some of mine, too.
I know some people think you can't keyword stuff by accident - but when you're talking about a specialist subject, sometimes there aren't too many synonyms. Then if you follow the advice that you must have your keywords in every title and subtitle, plus a few Amazon or eBay capsules which also feature the word, and suddenly you've gone over the top.
It doesn't take much to go over the top, either - the latest advice seems to be keep your density below 5%.
You got a point there. My Gemstone Hubs (almost all of them) are seeing a downfall from yesterday. This could be the reason.
Maybe it is also time for HP to perform a spring clean; I have noticed quite a few hubbers with scores of "1", when I have checked their hubs they appear to be well spun content not original but not that obvious a copy. How about deleting these accounts to release some of the titles and keywords back into the pool for the rest of us to do a better job with.
Any hubber who has low scores (i am talking the 1s and 2s) and has been inactive in my mind should get "fair" warning then cleaned out!!
Yup. Hub Pages is a place for writing people who come here with just one hub for a backlink that gets no traffic should be deleted as well. It's a waste. The overall goodiness or whatever of HP Will increase when this sort of spam is taken care of.
We do ban spun content; it's just the type of violation that sometimes requires a human eye to detect. We have put in measures that automatically flags some types of spun content, or that prevents it from being published at all.
I don't think we have any plans to "liberate" URLs for content that has been banned. I'm not entirely sure you would want a URL that might still have a negative history in search engines' eyes, either.
The URL would not be the same as we all have our own subdomains Jason! But we still can't duplicate the title part of the URL across the whole of HP.
What I am suggesting is that those hubbers who have a score of 1 or very low who have obviously broken some rules to get that low, and have been inactive, should have their accounts and hubs deleted as per your rules! Some of them have hundreds of hubs!
Anyway, I am inspired by the posts and started deleting Hubs that are not working for me. Thanks!
I have a 2 year old hub that has suddenly found itself on the first page of Bing and is getting traffic for the first time ever.
Now if I spruce it up a bit, I wonder if it can go higher?
Try it out
I just deleted 3 of my hubs that weren't optimized for anything they were my 2nd and 3rd hub. I'm sure they were dragging me down.
Haha! I just edited it, added more information, re-titled it to a more search-engine friendly title, and it promptly disappeared!
I've had no major problems since early Sept when my entire subdom plunged (it did recover a week later). I have experienced individual hubs drastically plunging since then, however (for no obvious reason). Thanks for this advice hub, Jason and Robin, all of HP's efforts in this area are very much appreciated.
I have been updating some of my hubs lately, so I guess I'm on the track. I already deleted a few hubs, and more must go.. but it's so hard to let go. Actually the ones I "deleted" I actually just moved them to a blog site. Nobody reads them, but at least they are in a good home.
I deleted 3 of my hubs that got just 50 views in 3 months and weren't optimized I got them saved as word docs.
There's one that I could not find a new home, so I also just saved it as word doc. That one got 4 views in 30 days and I think those were all my own views. lol
I forced myself to delete the book reviews and the creative writing. Right after I did that, all these "red Christmas trees" appeared. I usually get a lot of upside down "blue Christmas trees." I don't know if you've experienced this once you delete certain Hubs. Anyway, deleting the Hubs that aren't doing anything is so uplifting. Now I feel this need to sit on my hands so I don't delete more Hubs that I don't like. I "cleaned house" and dropped from 208 Hubs to 177. Now that I see what deleting Hubs is about, I am tempted to remove more. But write more down the road. No problema.
Awesome to hear good news for you Arlene. There's more factors to this than I realized, obviously. Time is a factor, but what the heck, we update and better blogs and they get traffic, why not hubs, too. Thanks for the helpful update.
I had read the tutorial a few days ago and have been going through my hubs from 2009 back to update keywords, capsules and fine-tune titles. I didn't know about the impact of older hubs that don't get many visitors or time spent on the page. I guess I'm off to do more spring cleaning. Thanks Jason and all, Steph
It's good to take down the holiday themed hubs, and just put them up for a month or so they are timely. I try to only write evergreen stuff, because how many hubs can you write about how to decorate a Christmas tree and such?
If we do that will they remain as unpublished (showing red) and not get deleted so that we can once again push the publish button a few months ahead of the holidays?
Hubs aren't deleted until you choose to delete them. However, if your Hub enjoys stable, but seasonal, traffic, then I would definitely not unpublish it during the off seasons.
I actually just cleaned up my house last week and now working on my computer and the interwebs!
I've often decided to delete low-visit hubs but then held back because of the quality of some of the comments. This problem comes with hubs that get lots of early attention from followers but little or no search engine interest later. (A lot of the more philosophical hubs are like this). It just seems a bit mean to un-publish what readers have put time and effort into.
Me too, Para! Some of my how-to articles have loads of info in the comments made by those who contribute helpful, otherwise unknown answers to problems associated with the hubs. Many have applauded the articles and the comments for helping them repair their items. What to do? And I'm not too sure this would help anyway. I'm just weary of trying to convince the stupid google bots of something which they aren't good at recognizing in the first place. Screw them!
Ahh, we're just too considerate for this capitalist game
As far as Google goes, I think it's more concerned with hubs that get very short visit times, they could actually have lots of traffic visiting and be good earners, but people click out of them quickly.
Low traffic hubs where people people spend a lot of time reading them and writing comments are unlikely to cause you problems with the the panda methinks.
But they won't earn you much either, I guess.
I'll be employing these techniques. Thanks for sharing!
I've started updating my hubs using the tips presented here. We'll see how they go!
Thanks for all the great advice here. I started going back to update some hubs and quite frankly, on some of them, necessary changes stood out like a sore thumb, some needed changes were slightly embarrassing in that I didn't catch them before so doing a reread is always good practice.
Excellent advice. Even after my short time on hubpages I have seen that my early hubpages needed some adjustment (sometimes major) and it's always sensible to look at things later to see how they can be improved. Still busy with it. We learn so much here. It's nice to be learning again.
Looking through older hubs with the knowledge acquired over time makes it easier to spot areas where a minor tweak can bring something new and improved to the page.
I am also deleting the titles of some of the unpublished hubs I thought I might write or finish writing and testing the water with them in my own blogs and other sites.
I guess the HubPages 'storage cupboard' will heave a sigh of relief when the process removes the old and less useful pages. I just hope the 'gap' is not filled with a flow of dross from spammers, spinners and 'mavericks' who abuse the chance to publish here.
Hubscores again gave me a laugh today as i was working on this; with 2 Christmas pages with one visit between them siting on the top of the pile.
ok thanks all friends to suggeston all information.....?
I don't know. I have edited and pruned and my scores keep decreasing. No spam, no spam links, no warnings, all original, follow all the rules but down goes the scores and minimal traffic. I just don't have the hub-pages thing down yet. Still learning the ropes I guess.
I expect all the deletions taking place will then lead to another round of broken links to sort.
Ok how many hubs should be kept live? I wish we had somethere where we could unpublish and then bring back to life with a click of a button.(archived temporarily) once it is unpublished it is gone. Sometimes you can revist a topic to spruce up. I also wish we had something on our hubs that would tell the reader it has been updated with new info. How is a reader to know? Some readers may have read a hub and then revisit it 2-3 months later and then refer a friend.
Some of the hubers have 50...that is hard to keep track. I have only 50+ is that enough to keep live?
That's not true. Unpublishing does exactly that: unpublishes it, but keeps it in your account. Only deleting a Hub removes it permanently.
Yes, and then after deleting you still have what, 24 hours before it's gone...
Jason I read your recommended thread "Increase your traffic by updating your hubs using these 12 steps"
I have a question
What is the recommended word count to be added into the text capsule (thread recommending 2 new text capsule)?
I am planning to add 100 to 150 words at end of the each hub that are 12 months old and already getting good traffic.
I am seeking your suggestion.
TopUniverse: There is no magical formula. Any substantial addition to the content of your Hub is what we recommend. Substantial could be 300 words or it could be 800, depending on what those words actually consist of.
They should not be fluff, though, just to up the word count; the addition should make your Hub that much more useful or interesting than before.
I have unpublished a number of hubs I'm not happy about... they're not my best work. I do have a few problems with hubs that remain up, but the ones I unpublished will come back uber polished and practically gutted and rebuilt. Hopefully this will strengthen my subdomain.
I also am breaking off some hubs from this account that would probably do much better in their own account. They're a different style of writing than most of my hubs and I think it would be best to have a separate account. I'm excited to make these changes and can't wait to see what happens.
I am going to create a checklist from the steps you've linked to in the OP. Very excited!
by Paul Edmondson 21 months ago
I wanted to share two trends I see in content that are very successful today. The first one is what I call the opposing argument to the search term. Google wants balanced search results. You will often see articles that promote a very positive sentiment, but rarely will you see opposing or...
by Susana Serer 7 years ago
There have been several theories about what content Google is penalising and rewarding in the search results but at the moment it does seem a bit random (from my end). Let's compare notes and hopefully we can see some common threads in there. What content of yours is holding on to its ranking and...
by Nathan Bernardo 5 years ago
I have hubs within a couple of niches which I don't cover all that much; meaning, I don't have that many hubs in those niches. A good number of those hubs have a high bounce rate. So, I'm considering unpublishing those, putting them somewhere else. However, some of them get a good amount of traffic...
by Mark Ewbie 7 years ago
I need reassuring.Up until a few months back I understand, maybe wrongly, HP pages got additional boost from Google. That implies (to me) that Google wanted content farms to churn out pages so that every possible search term was covered by pages that had associated Adsense advertising.Now...
by Melanie Palen 6 years ago
When I did a Google search for one of my hubs, a different hubber's authorship is showing up attached to my hubs.I know this same thing is happening to another hubber as well... the same hubber's authorship (Marcy) is showing up in Google search for the authorship.Here's a pic of the...
by Scott S Bateman 3 years ago
There was a time when I would write a hub and start seeing it appear in the top 10-20 pages of Google within a matter of weeks or a few months.I now write hubs and don't see them appear at all. The hubs do get indexed, but they end up in the sandbox for a long time, meaning you can click through...
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|