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Design, Promotion & Social Media Tips

Updated on June 10, 2015

A growing miscellany of tips, tricks & tutorials

One of my colleagues recently expressed surprise that I was writing about blogging, web promotion, HTML, social media and a whole bunch of other subjects because I'm a designer. It's really quite simple to explain.

Graphic design is communication and today, a great deal of our communication takes place online.

Yes, we still do ads for magazines, brochures, business collateral, newsletters and so on but we've also got to be bang up to the minute when it comes to online promotions.

Today, our clients rely on us to advise them about internet promo. A graphic designer's work has never been as comprehensive as it is today. And it is such good fun.

All images are my own or from copyright free sources.

Social media

The problem with social media is that it can be so time-consuming. Can't it? And confusing. But if you're trying to promote your business or your creations, it's the best way to spread the word.

Quick & easy

Social media should only take you five minutes a day.

It's just a case of getting a routine and ensuring that you're consistent.

Click the link below to find out more.

Find out more

Twitter mistakes to avoid

Many people find Twitter confusing.

I believe that part of the reason for this is that so-called experts try to make it so.

Many people make mistakes that are easy to avoid.

Read more

Ten tips

Twitter is truly the most wonderful way to promote your work as it is absolutely free and quick to do.

But everyone can benefit from seeing what others do wrong - and do right.

Read on

Yet more

Here are even more tips along with real examples of Twitter messages.

You'll soon be able to see which are effective and which aren't.

Click the link below.

Find out more

The length of your message

If you follow the conventional wisdom - that your messages should be one hundred and forty characters long, you could be missing out on getting your message across.

Learn more and maximise your retweets.

Find out why

Hashtags

Many new users are very confused by hashtags and I'm not surprised.

You'll see examples of how to - and how not to - use this useful but often misunderstood facility.

Find out more

Source

Scheduling

Scheduling tweets can be a very bad thing to do under many circumstances but if you're confident that your scheduled tweets will be fine, here's the best way to proceed.

Learn more from the link below.

Read on

Source

Using Tweetdeck

I manage about sixty five Twitter accounts.

Not all of them are active every day but even if I just had a few -or even just one - the Tweetdeck would be essential equipment.

Find out more about Tweetdeck from the lnk below.

Carry on reading

Source

Create Facebook feeds

People like to put feeds on their pages to give return visitors something new to see.

But why send them to someone else's content?

Set up a Facebook feed on your blog or webpage in minutes.

Find out how

Using Tumblr

I couldn't decide whether this article about Tumblr should be in this section or not.Is it a social media? Or is it a blogging platform? Whatever you think, it takes hardly no time at all to join in the fun.

Read on

Curation services

These are often confused with social media. Content curation services, such as Pinterest aren't 'social' as they do not rely on interaction.There are many services. These are my favourites.

Pinterest tips

Often,people are confused by Pinterest. Again, there are so many 'experts' online telling us what we should do and what we shouldn't. I was invited to join the site when it was in beta. Read my tips.

Read more details

Why use the official Pinterest button

Almost every web page you see these days has a Pinterest button. But Pinterest itself provides its own and it's so much better. Why use it? Click below to find out.

Find out more

Source

Best Pinterest images

Many people find that most of their hits these days come from Pinterest.

(I have one site that gets its hits exclusively from Pinterest and Google.

Find out about the best images to use - and when.

Read on

Using Rebelmouse

Rebelmouse is one of my absolute favourite services.

It's easy to use, hugely versatile and, like every other service I recommend, completely free of charge.

It doesn't get much better.

Learn more

Using paper.li

I've been using the Paper.Li service for many years and I still love it.

It's great promotional tool and takes just a couple of minutes a day to use.

Don't be tempted to set it and forget it - it's well worth those couple of minutes.

Read on

Reasons to use paper.li

If you'd like to know more about the service described above, click the link below for ten reasons why you should use this great service.

Use other people's prestigious content legally and easily.

Learn how

Web

Recently, I realised that I built my first website in 1996 and first social media site the following year. I've worked on the internet every day since. Goodness, I'm old. But the fact remains that I know thing or two. I hope you'll enjoy the articles below and find them useful.

Create an author box

Sometimes, it's better to have a graphic author resource box on your site or blog.

They can also be useful if you write guest posts for other sites.

Find out why and see design ideas.

Read on

How to embed tweets

Do you know how easy it is to embed another person's tweet on your website or blog?

This way,you can have comments and images - from celebrities and prestigious sources, right there on your own site.

Find out more

Instagram images for your site

Similarly, you can have Instagram images on your site -perfectly legally and without contravening copyright law by embedding Instagram images on your site.

And it's so easy.

Find out more

Simple HTML

There are some people who love HTML coding.

(Guilty).

To others,it might as well be Russian.

If you want to credit images on your pages (and we all should) here's how to do it quickly and easily.

Learn more

Create graphic call outs

Pull quotes look great on websites.

They do need to be graphic though to avoid duplicate content issues.

Here's how plus a bunch of design ideas.

Which are the best quote marks to use?

Read on

Remembering multiple passwords

How many passwords do we need when we're working online these days?

The problem is that for security purposes we should have a different password for every site.

Impossible? Nope.

Easy.

Learn more

Create gorgeous web headers

At one time, designing for the web was exclusively the preserve of specialist designers.

Today so many people need graphics to head their blog or social media accounts.

Find out how and see design ideas.

Read more

Working with text

I can talk for hours about fonts. I'd love to bore you about my favourites and tell you why so many fonts these days are truly horrible. Working with text is a joy. And it's an amazingly flexible tool too. See more below.

Formatting pages

You have a chunk of text.

You have one black and white photograph.

You have less than half an hour to make it into a well-designed flyer, newsletter or handout.

How do you do that?

Find out

Fun with text

You can have a wonderful time playing with text.

Something that is great fun - and looks terrific - is to convert the type to paths and treat each letter individually.

With this method, it's really quick too.

Read more

Using the beautiful ampersand

Ah, the ampersand.

I even love the word.

Have you ever noticed how there is a huge variety of ampersands on your computer?

And there are some wonderful and creative ways to use them.

Find out more and see examples

Using text in tables

I've often been surprised to see properly-trained designers who just don't use tables when working with text.

This baffles me because tables make the work so much easier.

See how with these menu examples.

Read on

Print

Print is a bit of a misnomer really. Many of the items you use for printwork can also be used on the web. There's nothing like creating something that is multi-purpose.

Create a wonderful business card

Business cards are still in use today but we don't need hundreds as we used to.

Click the link below to see how to get small amounts of cards inexpensively and how to design them yourself.

Read more

Books

Self publishing your book is remarkably easy and with print-on-demand services anyone can buy your book from the internet.

Use the link below to find out more.

Learn more

Branding

Branding isn't just for big businesses. Especially for those of us who work on the internet, looking after our personal brand is important. It's crucial to put your best foot forward and make sure that your brand is correctly presented.

Logos - fast

I'd be a disgrace to my profession if I didn't say that corporate logos should always be created by a designer who specialises in branding.

But you might need a quick logo for an event or promotion.

Here's how.

Find out more and see examples

Using tiny books

This is a very simple and very inexpensive alternative to brochures.

These make the ideal promotional pieces for anyone who wants to showcase work that is visual and beautiful - and always in sight.

Find out more

Working with images

Working with images is one of the sheer joys of working as a designer. Great images make our job so much easier. But there are times when we don't have great images too.See tips and ideas.

Want black and white images?

Sometimes you might have a series of images that you want to use but the colours just don't gel. The answer is to convert them to black and white.

And it's so easy - you don't even need a drawing program on your computer.

Read more

Create a faces collage

Similarly, often there's need to showcase a team of people and everyone provides their own - all very different.

This tutorial shows how to take bunch of dissimilar photographs and make them look great together.

Find out more

Beautiful photo collages

These are useful for so many design applications from web headers to greetings cards.

Check out this tutorial to see how easy it is and see examples.

This is so quick and simple to do.

Find out more and see examples

Make easy informational screenshots

Using free software, you can easily take great screenshots and add text, arrows or frames to make them instructional and informational.

I can't work without this great tool.

Take a look.

Read more

Recommended

1000 Ideas by 100 Graphic Designers
1000 Ideas by 100 Graphic Designers

It doesn't get much better than this. This is a great book whether you are an amateur designer or a long-time professional.This makes a great gift for a working designer, a design student or someone who simply wants to revel in glorious design - and who doesn't?

 

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    • BritFlorida profile imageAUTHOR

      Jackie Jackson 

      3 years ago from Fort Lauderdale

      Thanks so much, Merci! I'm so glad that it's helpful.

    • Merrci profile image

      Merry Citarella 

      3 years ago from Oregon's Southern Coast

      Wow, this is amazing Jackie. So glad to see it here too. Saving it to read more thoroughly and pinning too!

    • DreyaB profile image

      DreyaB 

      4 years ago from France

      Oh my! There's mountains of great and useful stuff here. This is the ultimate collection for people like me who are still just learning. Thanks. This will be bookmarked and shared... :0)

    • David Stone1 profile image

      David Stone 

      4 years ago from New York City

      Lots of great value here, Jackie.

    • Merrci profile image

      Merry Citarella 

      4 years ago from Oregon's Southern Coast

      I am so glad to see this! Nicely done, of course. I have so many of your helpful lenses bookmarked. This will make it so much easier to find. I hope it's listed on the instruction page for Squidoo too! So much great information.

    • ThreeQuarters2Day profile image

      Dawn Romine 

      4 years ago from Nebraska

      Good set of resources, I'll have to PIN this for the future

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